Web Site Redesign Photos
One of the things we love to do is collaborate with web site designers. We can assist them in coming up with branding photography ideas that will create a cohesive feel to the new site. If someone is researching your company online first, which you know is definitely going to happen, then you’ll want to show them photos of your team…and perhaps even of your business site and office. What can they expect when they decide to work with you? Do you portray the culture and professionalism of your company?
Above is an image of a 50+ person non-for-profit company spread over multiple locations. We brought our studio to them and photographed the board of directors and all the staff. It was a lot of fun and very convenient and efficient for the staff.
If you’d like to learn more about how we can do the same for you, please drop us a line!
Is your brand just a pretty logo?
If you regularly read my blog, you’ve heard me say MANY times before, if you're not showing up as the face of your brand, you may be hurting your business.
The facts are simple:
Visibility builds the KNOW LIKE AND TRUST factors.
It can help create connection.
It allows for engagement
And simply, it makes you feel familiar.
In this day and age, the key to get through all the noise in the marketplace, is to attract your audience to your business through repetitive and unique visibility. It’s how you turn an impersonal business into a brand that makes people want to do business with you.
Three simple things you can do today to move from faceless to the face of your brand:
1) Update your Head Shot. Add or update your image on your About Me web page and on your social media profiles. While you're at it, share some news about your business.! This is a great strategy to get you and your brand top of mind.
2) Brand Your Email. Add a branded signature to your email. Close out your messages with your smile! Add a signature that incorporates your brand colors and fonts as well as your social links. This reminds your audience who you are and how they can stay connected with you.
3) Post regularly to your favorite social media avenue. Where do your clients regularly hang out? Facebook? Instagram? Twitter?
BONUS TIP :
Visit your own website. How’s the ratio of words to images? With less time to make an impression, more words do NOT mean people will stick around an actually read all of it. It’s like that resume tip, give the juicy information but leave them wanting more.
Ready to revamp your brand visuals? Let's chat to talk about brand photography for your business.
What Not to Wear For Your Headshot
Check out this week’s Facebook Live video. Jennifer Warren of Lunar Digital Marketing and I talk about the latest news my the studio as well as an experience I share with a recent client on planning your clothing choices for your headshot session.
Why I Photograph People
I ask every client the same question before we ever pick up a camera: What do you want people to feel when they see your photo?
That question changed the way I work. And honestly, it changed the way I think about photography altogether.
My name is Nina Pomeroy. I've been photographing professionals, executives and entrepreneurs in the Tri-Valley since 2000, and I still believe the most important part of any session happens before the shutter clicks.
It's the conversation. The context. Understanding what you do, who you serve and how you want to show up for them.
A headshot is not just a photo. It's a first impression that works without you in the room. For the executives, attorneys, physicians and business owners I photograph in my Pleasanton studio, that matters enormously.
Twenty-six years in, I'm still driven by the same thing: helping people be seen the way they actually are. Confident. Credible. Approachable. Real.
If you're ready to update your professional image, I'd love to hear your story first.
The Power of the Niche
Focusing on a niche allows small businesses to stand out in a crowded market. By targeting a specific audience, they can tailor their products or services to meet the unique needs and preferences of their customers. This specialization helps build a strong brand identity and makes it easier for potential clients to recognize and remember the business.
A niche approach also fosters deeper connections with customers. Small businesses can provide a more personalized experience, understanding and addressing the specific concerns of their target audience. This level of attention and care can lead to increased customer loyalty, as clients feel valued and understood, making them more likely to return and recommend the business to others.
Additionally, specializing in a niche can streamline marketing efforts and resources. With a clear target audience, small businesses can craft more effective marketing strategies and messages, ensuring their efforts reach the right people. This focused approach not only maximizes the impact of marketing campaigns but also helps manage budgets more efficiently, ultimately contributing to the business's success and growth.
5 Ways to Get More Clients
Recently I had coffee with someone I met through at the San Ramon Chamber of Commerce. She asked this question - "I had a photoshoot recently and I didn't get the images I needed. I think it’s because I didn’t know what to ask for. What should I have asked for besides great headshots?"
The majority of my clients need some combination of the following 5 kinds of images (not always, but typically)
1. Potential clients and followers want to see YOU embodying the experience that they will have access to by working with you. For example, if you are an online educator who teaches women the tools needed to start a business in order to have location independence, I want to see images of you working in beautiful unexpected locations. If you are a speaker who promotes abundance mindsets as the path to living a rich life, we want to see you living that rich life. Make sense?
2. Clients want to imagine what it would be like to be with you in real life. This question comes up often when I'm planning a session with a client; "If you could not connect with your clients virtually, what would the environment you meet with them look like? Would you book a table at a fabulous restaurant and have a meeting over a glass of proseco? Would you meet with them at your home, barefoot on your couch with a warm cup of tea? Would you welcome them into your chic, modern office and get to business? You get it, create a vision for what your clients imagine their time with you would look like, feel like and have fun with it!
3. We want to connect with you authentically, we want to feel you and we want to feel seen by you. These days, we as consumers are so sensitive to authenticity, we want to feel like we know you. I want you to have images where the real YOU shows up; the playful one, the joyful one, the confident one, the deep one, the no-nonsense one, the teacher, the friend, the expert. We sometimes want a simple direct headshot that says more than "I'm in business."
4. Instagram has made it so fun and easy for people to feel related to us as more than just what we have offer. Lifestyle lifestyle lifestyle, today's modern entrepreneur is living a full rich life and we want to see it. Are you a journaler, a jogger, a resort-hopping beach babe, a lakeside meditator, a forest loving beauty, a whiskey drinker? Create images that give us a full picture of YOU.
5. Last but not least are those details, details, details. Having a collection of images that capture the "details" of your brand without capturing you necessarily can be a designers gold when they are creating for you a captivating website or when you are building your insta tribe.
I hope you found this helpful!
Curious to learn more and discover how we would tell the brand story for your business?