Own It: A Personal Branding Guide for Professionals Who Are Ready
I wrote Own It because I kept having the same conversation.
A professional would sit down in my studio, accomplished, credentialed, genuinely good at what they do, and within five minutes it was clear they had no idea how to talk about themselves. Not because they lacked confidence in their work. Because nobody had ever asked them to think deliberately about how they wanted to be perceived, and they had never made the time to figure it out.
After 26 years of photographing executives, entrepreneurs and professionals, I have seen what happens when someone gets that clarity. The images are stronger. The LinkedIn profile is stronger. The conversations they walk into are stronger. Everything that represents them publicly starts pulling in the same direction.
Own It is the framework I developed from those 26 years of conversations. It is written for the professional who is serious about their reputation and ready to be intentional about how they show up, not just in a headshot, but everywhere their name appears.
If that is you, this is where to start.
Own It is a practical guide for executives, entrepreneurs and professionals who are ready to get clear on who they are, what they stand for and how they want to be seen. No fluff, no reinventing yourself. A direct, specific process for building a professional brand that reflects where you are going, not just where you have been.
THE BUNDLE — $35 Book + Workbook + LinkedIn Profile Makeover Checklist
Everything you need to define your brand, do the work and update your LinkedIn profile to match. The most complete starting point for a professional who is serious about getting this right.
THE BOOK — $75 Own It: The Essential Guide to Building Your Professional Personal Brand
The complete framework start to finish. Read it once to understand the full picture. Return to specific sections as your brand evolves.
THE WORKBOOK — $47 Own It: Personal Brand Workbook
Exercises and prompts built around the book's framework. Work through it alongside the book or use it independently if you already know the theory and are ready to do the actual work.
Frequently Asked Questions:
How does the download work? After purchase you'll receive a download link by email. Save the file to your preferred app, like iCloud or Dropbox, so you have it any time you need it.
Can I get support working through the material? Yes. I offer one-on-one coaching sessions for anyone who wants a thinking partner while they work through the exercises. Contact the studio to get started.
What People Are Saying
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An excellent starting point for confidently building your brand. Pomeroy's exercises turn this book into an actionable plan, not just advice on why branding matters.
- Nicole V
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As someone who feels uncomfortable about self-promotion, I finally understood the why behind promoting my personal brand and felt confident enough to do it why still feeling authentic to myself.
- Brad L.
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Personal Branding has been a buzz-word and I didn't really get it. Now I do. I highly recommend both the book and workbook to help understand and implement her suggestions.
- Ansley T.
Ready for the images to match the brand?
Own It gives you the framework. A session at the studio produces the images that bring it to life.
Meet Nina
Nina Pomeroy is a portrait photographer, personal branding author and speaker based in Pleasanton, California. With 26 years of experience, starting in New York and Connecticut before establishing her private studio in the Tri-Valley, she has photographed thousands of executives, entrepreneurs and professionals whose image needed to match the ambition behind it. As an Associate of Peter Hurley and a published author on personal branding, she brings both the strategic perspective and the technical expertise that most photographers working in this space do not have. Own It is the distillation of what she has learned across those 26 years of conversations.