A Personal Branding Book by Nina Pomeroy
Own-It: A Personal Branding Guide for Professionals Who Are Ready
The Essential Guide to Crafting Your Authentic Personal Brand
You already know your work. You have the years, the results and the credentials to prove it. What nobody has ever asked you to do is stop and decide how you want to be seen.
See the Book OptionsMost professionals who sit down in my studio are excellent at what they do and unsure how to talk about it. Not because they lack confidence in their work, but because nobody ever asked them to think about their own image on purpose. So it happens by accident: one LinkedIn post, one bio, one photo at a time, none of it pointing in the same direction.
You have put in the years. You deserve to be seen for them.
I have spent 26 years photographing executives, entrepreneurs and professionals, and I have sat across from this exact moment countless times. It is not a confidence problem. It is a clarity problem, and it is one you are ready to solve.
Inside the Book
The Framework Built From 26 Years of Conversations
Clarity
Getting clear on who you are and what you stand for, past your job title.
Perception
Deciding how you want to be perceived, in a room, on a screen and in a photo.
Consistency
Bringing your photos, your bio and your profiles into one direction instead of a dozen.
No fluff. No reinventing yourself. A direct, specific process for building a professional brand that reflects where you are going, not just where you have been.
Once you have that clarity, everything shifts. Your headshot works harder. Your LinkedIn profile reflects who you are. The conversations you walk into start on your terms, because everything representing you in public finally points the same way.
Choose Your Starting Point
Own-It Book, Workbook and Bundle
The Bundle
Book + Workbook + LinkedIn Profile Makeover Checklist
Everything you need to define your brand, do the work and update your LinkedIn profile to match. The most complete starting point for a professional who is serious about getting this right.
The Book
Own-It: The Essential Guide to Crafting Your Authentic Personal Brand
The complete framework from start to finish. Read it once to understand the full picture. Return to specific sections as your brand evolves.
The Workbook
Own-It: Personal Brand Workbook
Exercises and prompts built around the book's framework. Work through it alongside the book or on its own if you already know the theory and are ready to do the work.
What Readers Are Saying
From Readers Who Did the Work
"An excellent starting point for confidently building your brand. Pomeroy's exercises turn this book into an actionable plan, not just advice on why branding matters."
"As someone who feels uncomfortable about self-promotion, I finally understood the why behind promoting my personal brand..."
"Personal Branding has been a buzz-word and I didn't really get it. Now I do. I highly recommend both the book and workbook..."
Questions
Frequently Asked Questions
How does the download work?
After purchase, you receive a download link by email. All downloads are PDFs. Most readers save the file to iCloud or Dropbox so it's on hand whenever they need it.
Is support available while I work through the material?
Yes. I offer one-on-one coaching sessions for anyone who wants a thinking partner while working through the exercises.
From Framework to Images
Ready for Your Images to Match Your Brand?
Own-It gives you the framework. A session at my studio produces the images that bring it to life.
About the Author
Meet Nina
Nina Pomeroy is a portrait photographer, personal branding author and speaker based in Pleasanton, California. With 26 years of experience, starting in New York and Connecticut before establishing her private studio in downtown Pleasanton, she has photographed thousands of executives, entrepreneurs and professionals whose image needed to match the ambition behind it.
As an Associate of Peter Hurley and a published author on personal branding, she brings both the strategic perspective and the technical expertise that most photographers working in this space do not have. Own-It is the distillation of what she has learned across those 26 years of conversations.
