Own It: A Personal Branding Guide for Professionals Who Are Ready
You already know your work. You have the years, the results and the credentials to prove it. What nobody has ever asked you to do is stop and decide how you want to be seen.
Most professionals who sit down in my studio are excellent at what they do and unsure how to talk about it. Not because they lack confidence in their work, but because nobody ever asked them to think about their own image on purpose. So it happens by accident: one LinkedIn post, one bio, one photo at a time, none of it pointing in the same direction.
You have put in the years. You deserve to be seen for them.
I have spent 26 years photographing executives, entrepreneurs and professionals, and I have sat across from this exact moment more times than I can count. It is not a confidence problem. It is a clarity problem, and it is one you can solve.
Own It is the framework I built from those 26 years of conversations. It walks you through three things:
Getting clear on who you are and what you stand for, past your job title
Deciding how you want to be perceived, in a room, on a screen, in a photo
Bringing your photos, your bio and your profiles into one direction instead of a dozen
No fluff. No reinventing yourself. A direct, specific process for building a professional brand that reflects where you are going, not just where you have been.
Once you have that clarity, everything shifts. Your headshot works harder. Your LinkedIn profile sounds like you. The conversations you walk into start on your terms, because everything representing you in public finally points the same way.
Skip this step and the work still speaks for itself. Nothing else does. Your bio, your photos and your online presence are left to chance, and so is the impression you leave behind.
If you are ready to be intentional about how you show up, this is where to start.
THE BUNDLE — $35 Book + Workbook + LinkedIn Profile Makeover Checklist
Everything you need to define your brand, do the work and update your LinkedIn profile to match. The most complete starting point for a professional who is serious about getting this right.
THE BOOK — $75 Own It: The Essential Guide to Building Your Professional Personal Brand
The complete framework start to finish. Read it once to understand the full picture. Return to specific sections as your brand evolves.
THE WORKBOOK — $47 Own It: Personal Brand Workbook
Exercises and prompts built around the book's framework. Work through it alongside the book or use it independently if you already know the theory and are ready to do the actual work
What People Are Saying
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An excellent starting point for confidently building your brand. Pomeroy's exercises turn this book into an actionable plan, not just advice on why branding matters.
- Nicole V
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As someone who feels uncomfortable about self-promotion, I finally understood the why behind promoting my personal brand and felt confident enough to do it why still feeling authentic to myself.
- Brad L.
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Personal Branding has been a buzz-word and I didn't really get it. Now I do. I highly recommend both the book and workbook to help understand and implement her suggestions.
- Ansley T.
Frequently Asked Questions:
How does the download work? After purchase you'll receive a download link by email. Save the file to your preferred app, like iCloud or Dropbox, so you have it any time you need it. All downloads are in PDF format for easy viewing.
Can I get support working through the material? Yes. I offer one-on-one coaching sessions for anyone who wants a thinking partner while they work through the exercises. Contact the studio to get started.
Ready for the images to match the brand?
OWN IT gives you the framework. A session at the studio produces the images that bring it to life.
Meet Nina
Nina Pomeroy is a portrait photographer, personal branding author and speaker based in Pleasanton, California. With 26 years of experience, starting in New York and Connecticut before establishing her private studio in the Tri-Valley, she has photographed thousands of executives, entrepreneurs and professionals whose image needed to match the ambition behind it. As an Associate of Peter Hurley and a published author on personal branding, she brings both the strategic perspective and the technical expertise that most photographers working in this space do not have. Own It is the distillation of what she has learned across those 26 years of conversations.