Personal Branding Is Booming in the Bay Area

There’s a major shift happening in how professionals show up online — and it’s not just about LinkedIn updates or new headshots. It’s about how you’re seen before you ever walk into a meeting, send an email, or shake a hand.

At Nina Pomeroy Agency Inc., we’ve seen this shift firsthand. Over the past year, our studio has experienced a 40% increase in bookings for professional headshots and personal branding sessions — a sign that Bay Area professionals are rethinking what it means to be visible in a digital-first world.

“Your image is often speaking before you do — make sure it says the right thing,” says Nina Pomeroy, founder and creative director of the agency. “Today’s leaders understand that a great headshot isn’t about vanity — it’s about credibility, trust, and connection.”

The Rise of the “Visual First Impression”

With remote work, video calls, and online networking becoming the new norm, your digital presence often is your first impression. Studies show that LinkedIn profiles with professional photos get 21 times more views and nine times more connection requests than those without.

But it’s more than just numbers. A professional image communicates something deeper — confidence, professionalism, and approachability. It tells your story before you say a word.

Authentic Over Perfect

One of the biggest changes we’ve noticed is the shift from “perfect” to “authentic.” People no longer want overly retouched images that feel staged or artificial. They want portraits that look like them — at their best.

“The era of stiff, outdated headshots is over,” Nina says. “We’re creating portraits that feel modern, elevated, and true to who you are. Because authenticity is what people connect with most.”

A Smarter Way to Be Seen

Executives, real estate professionals, and entrepreneurs across the Tri-Valley and greater Bay Area are investing in updated portraits not just for social media, but for websites, press kits, and company branding. Teams are booking group sessions to create cohesive, on-brand imagery that aligns with their business vision.

It’s no longer just a headshot — it’s a business tool.

As the Bay Area continues to lead in innovation, its professionals are leading in presentation, too. Whether you’re building your personal brand or refreshing your company’s visual identity, investing in a headshot that feels both confident and authentic isn’t just smart — it’s essential.

Portraits with Purpose

As an 8-year breast cancer survivor, this month holds a special place in my heart. To honor Breast Cancer Awareness Month, every October headshot session includes a complimentary portrait on our pink backdrop-so you can show your support in a

meaningful, visible way. In addition, a portion of every session will be donated to the charity For the Love of Cups. Together, we'll create portraits you

love and give back to a cause that's changed my life.

Two in One – Headshots Made Easy

This October, enjoy one Signature Headshot Session for two people. Bring a friend and elevate your brand together. Images sold separately.

Uplevel your Company’s Holiday Party

 Elevate your Holiday Party or Client Appreciation Event

A high-end, professional experience your team will actually enjoy—leaving each participant with a headshot they’ll love.

We bring a relaxed, fun, and professional headshot session right to your office or event space. No cheesy props—just polished headshots your team will be proud of.

Pick your venue and choose a 2- or 4- hour package—we handle everything else.

Click below for full details—secure your corporate holiday session and other ideas for Headshot Happy Hours.

What 500 Clients Have Taught Me

I just hit 500 5-star Google reviews. That’s 500 stories of confidence, authenticity, and transformation—real people who trusted me to capture them at their best. Every single one tells me something important, not just about my work, but about the people I have the honor of photographing. And I realized there are a few powerful lessons hidden in these stories that I want to share.

First, authenticity wins. Time and again, clients tell me that what they love most is how real they look in their photos. It’s not about the perfectly posed image or trying to fit into some ideal. It’s about capturing who they truly are, and that honesty shows. It’s what makes a headshot feel alive, personal, and unforgettable.

Second, confidence is transformative. Many people share that after their session, they feel empowered—not just in their careers, but in life. A headshot isn’t just a photo; it’s a confidence boost. It’s a visual reminder that they can show up fully, authentically, and unapologetically. That’s the magic I see over and over.

I’ve also learned that the little things matter. The way I guide someone to relax in front of the camera, the lighting, the mood in the studio—these details shape the experience as much as the final image. Clients notice it, and it matters. Every tiny choice, every thoughtful touch, adds up to something that feels seamless, personal, and luxurious.

Finally, investing in yourself always pays off. Time and again, clients tell me booking a session was one of the best investments they’ve made in their personal or professional brand. That’s a message I hope everyone sees: you’re worth it. You deserve to feel seen, confident, and in control of your story.

Every review, every story, every smile has shaped my journey. I am endlessly grateful to all 500 clients taken the time to leave me a review and who’ve trusted me with their story, allowed me into their moments, and shared their confidence with the world.

If you’re ready to feel authentic, confident, and truly seen, let’s create your headshot experience together.

PODCAST: Visible Impact with Nina Pomeroy

I’m excited to share the launch of my new podcast - Visible Impact.

The first series will be on my personal project “Her Words, Her Light.” I’ll be interviewing and sharing stories of incredible woman that participated in this project. To read more about the project visit HER WORDS, HER LIGHT.

Professional Headshots for Nonprofit Leaders

Had a blast shooting new headshots for Justin Sakogawa - President of Rockin’ Kidz Academy! Leaders like this inspire me—your photo should reflect the energy and passion you bring every day. Not only does it bring brand awareness to this amazing non-profit but personality and authenticity!

Capturing Confidence and Authenticity in Pleasanton

From Wall Street trading floors to downtown Pleasanton, I help people OWN their first impression.

Honored (and a little excited!) to be featured in the Pleasanton Downtown Association's Business Spotlight! ✨

From starting my photography journey 25+ years ago in Connecticut and New York… to creating a downtown Pleasanton studio where I get to help people look—and feel—their absolute best, it’s been an incredible journey.

No matter if it’s a signature headshot, an in‑depth personal branding experience, or a portrait you’ll love forever, my focus is always the same—delivering a luxury experience that helps you look and feel like the best version of yourself.

Along the way, I’ve cherished giving back through programs like Portraits For Patriots®, while also crafting exclusive, tailored experiences that elevate your personal branding beyond the studio—such as our intimate 2026 photo retreat in the breathtaking Umbrian countryside of Italy.

Huge thanks to Pleasanton for supporting local creativity. 💛

Read the full article here: https://www.cityofpleasantonca.gov/your-community/visit-pleasanton/business-spotlight-nina-pomeroy-agency-inc/

#Pleasanton #Headshots #PersonalBranding #LuxuryPhotography #LocalBusiness #PleasantonPhotographer #BayAreaHeadshots

La Vita Lente - Travel to Italy With Nina 2026

Ever dreamed of traveling to Italy with a stress-free itinerary? Italy with Nina is a 6-night, all-inclusive portrait and travel experience designed for women who want to feel empowered, seen, and celebrated—in one of the most beautiful places on earth. It’s not just about stunning portraits (though you’ll get those too)—it’s about slowing down, reconnecting with yourself, and soaking in the joy of Italian life.

• This trip includes:

• Signature portrait session with Nina in iconic Italian locations (Personal Branding or Keepsake Portraits of this special trip.)

• Styling support + wardrobe planning

• Roundtrip group transportation to Rome's FCO airport

• Private room/bath accommodations

• Breakfasts and Dinners

• Group excursions + Italian food & wine

• Connection with a like-minded group of women

📅  April 18-24, 2026
💰 Investment: $7490–$7,990 (all-inclusive except airfare)

Our last two Italy trips filled fast—so we're opening the waitlist early. With just 7 spots, this intimate escape is designed for those who appreciate beauty, connection, and great food.

This curated trip brings together all the things I love most—Italy, exceptional food and wine and real laughter.

We’ll stay at a stunning 14th-century palazzo—restored by my dear friends and is now a one-of-a-kind boutique hotel on the Umbria-Tuscany border. B-Corp certified and featured in Condé Nast and Robb Report—and yes, they produce their own olive oil!  This itinerary is somewhat slow-paced to enjoy our environs and be present for it all.

If you'd like to be considered for the waitlist for this unforgettable experience, fill out the interest form below. We will be reaching out for a quick Zoom call to discuss all the details.