Personal Branding E-Book: OWN IT!
So excited! This labor of love is finished and launches March 1st for download! This PDF EBook is a step-by-step guide on how to develop your personal brand. I’m on IGTV and answering questions and would LOVE to hear from you!
Why it's Personal Branding GOLD when people say "I've heard of you."
You’re on a speed networking zoom call, you get put into a breakout room with someone you’ve never met before and they say…. “I’ve heard of you.” Well guest what? That means your personal brand has VALUE! Of course we’re hoping this is a positive thing, not that you’re known for the wrong reasons.
Word-of-mouth marketing has real capital in personal branding. It means your brand is working for you in the background on your behalf. It also the difference from cold-calling to having a personal referral from a trusted contact.
So what do you need to do for people to “hear about you” and recognize your personal brand?
Here are some tips:
1. Build your online profile on LinkedIn - Set up a profile that engages others, has a great professional headshot and make sure that you have a robust summary section with keywords related to your target audience. Engage your audience by writing frequent posts on your area of expertise.
2. Keep networking - Even during our new norm of Zoom Networking, try and connect with as many people as possible. Stay active on LinkedIn and other social media platforms where your clients hang out. Follow up afterwards with a phone call or even handwritten note.
3. Engage - Be sure to be active on social media with your contacts. Like, share and comment on the content they are posting. This will help raise your profile among your target audience, but it needs to be done on a daily basis. If you do it too randomly, people are more likely to forget about you.
4. Connect through your affiliations - Tap into your networks, even if it’s just the alumni association of your college or other schools you’ve attended. Share your news with their monthly or annual newsletters.
As you start applying these tips, you will probably find other ways to become more well known for what you do. Clients will be willing to pay a premium for your services and they will be more likely to know, like and trust you. By having personal brand familiarity is priceless.
Choosing a Professional Headshot Photographer
Have you been noticing that some of your peers and competition have killer headshots? Is the photo you are using to represent you not professional? Out of date? Or just doesn’t look like you now?
Finding a professional headshot photographer doesn’t have to be a difficult task if you know what to look for. When you search online for ‘best headshot photographers near me,’ a TON of options will pop up. But, how do you know they are good and the right fit for you.
Below are my 5 things to keep in mind when choosing a professional headshot photographer-
Define Your Scope First
What are you planning to use your headshots for? An experienced branding photographer will know how to customize your session to give you headshots that match your professional, personality and style.
Check Out Their Previous Work
A professional photographer will have an extensive portfolio for you to look at. Go through their website and make sure that they are experienced with taking the kind of headshots you want.
If you are looking for a creative headshot taken at a specific location, but they have only included the studio work in their portfolio, they may not be the right fit for you.
Share your ideas. A good photographer will listen carefully and collaborate with you to ensure that they have understood.
Choose Someone Who Focuses On Headshots Only
You will find different types of photographers in the market, for example, family photographers, wedding photographers, etc. But, there are skills and experience a professional headshot photographer has to make you look great. Not everyone is a model and knows how to pose for a camera. You have to trust your photographer that they know how to make you look great.
Look for the photographer who focuses on headshots.
Read The Online Reviews Carefully
When picking a photographer, reviews and testimonials are important. Read the reviews to know what previous clients have said and know what you can expect from the photographer. While reading the reviews, focus on the comments about communication with the photographer before the shoot.
Communicate With Them Before Your Photoshoot
If the photographer is local, you could consult with them in-person or via Zoom. Meet with them to agree on the mood of the headshots. Discuss the details, like what to wear and the location of the shot. A professional photographer will listen to you and guide you with their experience.
Book a Mini Session for Your Kids and Family
SOLD OUT
We announced our Fall Mini Schedule to our newsletter subscribers first and I’m excited to say - thank you! We are almost sold out! Contact the studio to grab one of the remaining sessions left.
Brand Visibility and Why You Need It
The business world is crowded and complex. There are a million brands bombarding you with information, vying for your attention through email, social media and even TV commercials. Consumers are highly distracted with all of the noise. Customers are more educated on their buying options and more sophisticated in their decision-making process thanks to search engines like Google.
So how do you capture your client's attention in a noisy world?
It’s not enough to just advertise what your business does. If you want to build a stand-out brand, you must build a relationship with your customer through consistent brand visibility. This means showing up often and in a relevant way.
To win the hearts and minds of today’s modern consumer, storytelling and visibility are key. Hiding behind our websites, our offerings no longer works.
To take that sometimes-scary leap and boldly show up in our marketing you will become the trusted face your brand. When you open up and share the many layers of yourself with your audience you are building that know-like-trust factor.
Powerful brands have depth, meaning and story — and that starts with YOU!
Why does visibility matter so much?
You’ll Get Noticed. DUH! But seriously — your competition is fierce. Markets are saturated. And there are so many people doing the exact same thing as you. To rise above the noise, you need to be SEEN. The more visible you make yourself, the more you’ll be remembered.
Having photos of yourself on your website and on social media will help boost your brand awareness and build a connection with your audience. It demonstrates how you’re different from the rest, and will showcase your personality and vibe. These elements are essential for making you memorable (especially when it comes time for your audience to hire or refer!).
You’ll Develop Brand Depth. Using visual storytelling to add dimension to your brand and to develop a relationship with your audience creates brand depth.
When you share your message through video or photography, you can communicate your authentic story clearly. You’ll convey your purpose, your vision, and your values in a quick and engaging manner. Your audience will understand so much more about you than just the offerings you sell. By putting yourself and your story out into the world, you’ll create a brand with meaning that captures the heart of your consumer. It will inspire your audience, making them loyal fans.
Be a Leader. Research shows that the visibility of a brand creates perceptions of success. It strengthens your brand reputation. The more you share your expertise, the more the world will view you as an authority and professional. You will build credibility, trust and viewed as a leader.
Get out there and share your knowledge! Find speaking engagements, be a guest on a podcast and even write guest blog posts. These types of opportunities will create trust and differentiate you from the newbies and the hobbyists. Leaders don’t hide, they speak, teach, empower and support. By being the face of your brand, you can solidify this leadership status.
We can no longer rely on traditional marketing tools to build our brands. The goal is to develop strong consumer relationships by being transparent with your story and visible to your audience.
If you want to make an impact and build a breakthrough business, don’t miss the opportunity to become the FACE of your brand. It’s a critical element of success in today’s modern marketplace.
Ready to take your visibility to the next level? What if you scaled up your influence so much that you become the household name that comes to mind in your industry?
Fill out the form below and set up a Discovery Call - and let’s get you out there!
Dr. Arnold Koo of Turning Point Chiropractic
Dr. Arnold Koo is the owner of Turning Point Chiropractic in Pleasanton CA. Read on for our interview with Dr. Koo:
Why do you do this type of work? I chose chiropractic because I believe in the body's ability to naturally self-heal, and my mission is to help remind people that theirs can too. My job is just to figure out what misalignments in their spine are affecting the nervous system and preventing their body from healing or functioning at its potential, and correct it.
Describe your ideal client. Who are you hoping to connect with through your images? My ideal client is someone who has never been adjusted before but has also "tried everything". I also love working with a parent who is bringing her children into the chiropractor for the first time because they heard it could possibly help with something going on. Kids are great because they respond so honestly and quickly to chiropractic care.
How does your client's life change after working with you? What's the outcome? The most common thing I hear is, "I didn't know this is how I am supposed to feel". People seem to associate the word or feeling of pain into their daily lives. I always hear about an issue that they've had for a while but it's not bad or they have gotten used to it. Most importantly, when people get the adjustment they need, they start to realize that the discomfort and dysfunction they have been living with for so long is actually not normal. This is the best outcome for someone that I could ever wish for.
What is your signature method or process? Tell us more about working with you. I believe that feeling well is an important factor when it comes to health, but maybe more importantly, I also believe that being able to objectively measure wellness is equally as important. My initial process involves a little more upfront work and analysis to figure out what is causing people's health issues, why it is happening, and what specific goal they have for their health so that I can customize chiropractic care to their specific needs. Most of the time it comes down to how well the communication between your brain and body is performing. I understand that not everyone is built the same or some people just simply require different needs so use a multitude of different techniques for adjusting the spine which can or cannot involve the popping sounds usually associated with an adjustment.
What do you do for your clients that is unexpected? How do you make them feel special? If you don't like positivity, then you probably won't like me. But I want people to walk into my office feeling that sense of positivity because that is where real health starts.
When people see your brand images, what do you want them to feel? I want people to feel comfortable and hopeful about their health.
Where do you draw your inspiration from? My inspiration comes from the smiles I get to see after people get an adjustment. I don't feel like there are many doctors offices where more people leave smiling, and I really am grateful to be apart of this profession.
What do you love to do outside of work that can give us a peek at who you are behind the scenes? I love staying active outside of "work". You can usually find me hiking or doing some sort of workout. If I am not doing that, I also like cooking while pretending I'm on the show "Chopped" while streaming "The Office" in the background.
What are the three core messages of your business? The body can heal. Chiropractic works. We are here for you.
Learn more about Dr. Arnold Koo and his practice HERE.