It's Not Just For The Money

I’m often asked—especially by newer entrepreneurs—why I donate my sessions and packages to non-profits.

“How can you afford to give away so much of your time and talent… for free?”

It’s a fair question.

The truth is, I’m able to give because of my paying clients. They are the foundation of my business, and because of them, I can support not only my family, but also the causes that matter deeply to me.

And while I absolutely love what I do, this business is not a hobby.
After 26 years, I can tell you—running a photography business comes with real costs. Equipment, insurance, software, rent, marketing, taxes… it all adds up quickly. From the outside, entrepreneurship can look like freedom and flexibility—and yes, it is—but there’s also a significant investment behind the scenes.

Still, giving back has always been a non-negotiable for me.

Over the years, I’ve supported many local organizations in different ways—from silent auctions benefiting education programs, to providing portraits and headshots for women and children through Shepherd’s Gate, to serving as a board member for Tri-Valley REACH, supporting adults with developmental disabilities in independent living. I’ve also had the honor of working with Portraits for Patriots, offering headshots to military members transitioning into civilian life.

And that’s just a small glimpse.

Here’s the part most people don’t realize:
Many silent auction sessions are purchased below the actual cost of providing them.

And I still say yes.

Not because it’s a marketing strategy.
Not because I expect anything in return.

But because I believe in showing up for my community.

Whether someone is a full-paying client or an auction winner, they receive the same level of care, attention, and experience in my studio. That standard doesn’t change.

Of course, I hope people recognize the value of what they’ve received. And yes, there have been moments where that generosity hasn’t been fully understood.

But that doesn’t change why I do it.

I don’t give to be seen.
I give because it matters.

Because I believe local businesses have a responsibility—not just to grow, but to contribute. And that doesn’t always mean giving something away for free. Sometimes it’s your time. Your expertise. Your presence.

For me, this work has never been just about the money.

It’s about impact.