How to Market Yourself (and your Personal Brand)
How to Market Yourself
(and your Personal Brand)
As an entrepreneur — the goal is to grow your business.
Implementing great marketing techniques should feel authentic for you, your business and your clients.
Ideally, it shouldn’t be complicated or overwhelming.
If you click around on business blogs or watch marketers on Instagram reels, you’re probably going to feel overwhelmed imagining that you need a library content, an email funnel and thousands of followers on social media.
This doesn’t need to be the case at all.
It’s a lot more effective to try out marketing that makes sense for you. Instead of stressing yourself out doing Instagram lives each week, find clarity around your goals and then go from there. It’s way less stressful, and it’s also a lot more effective, and can even be fun.
To market yourself the right way, you have to realize something super important: there really is no right way for everyone. There may be a right way for you, but it’s not going to be the same as your realtor friend or even your business partner.
Marketing is personal, especially when you’re a solopreneur. When we implement marketing that’s right for us, the possibility of a very successful business multiplies.
Often, marketing plans fall short because they haven’t identified their who, what, when, where, and why.
Let’s get clear with this simple exercise:
Who are you marketing to? Who is your ideal client, what are they looking for, and what are their biggest pain points?
What are you marketing? Are you trying for general brand awareness? Is there a specific service or offer you want to sell?
When are you marketing? Are you focusing on certain key periods in your business?
Where are you marketing? Are you on certain social media platforms, trying out an email newsletter or running paid ads? Where do you want to spend the most time?
Why are you marketing in the first place? Are you trying to grow your sales or looking for more leads? Or do you simply want to increase awareness?
For instance, some don’t love social media. Instead, you might want to be focus on your email list. It doesn’t matter which one you prefer just be sure to show up there.
So, as you start dreaming up a marketing strategy that resonates with you, remember: this is not life and death, it has no impact on your worth, and it has only as much power as you let it.
I might be biased, but I think one of the best ways you can show up in your marketing is through personal branding photos that capture your personality. Most importantly, personal branding photos give you the chance to show your authentic self and put your best impression as an entrepreneur.
It actually matters more than you think. People want to feel connected to the those that they’re working with, they want to see a personal side too. It’s the know, like, trust factor.
So, friends, here’s your challenge: start marketing your business in the ways that feel good to you. If personal branding photography is part of that, contact me. I’d love to help you.
