Photos last forever
Thank you to the 300+ smiling faces that got in front of my camera in 2019.
I look forward to entering my THIRD DECADE in business and seeing all of you in 2020!
$10,000 fine and a year in jail?
Great news - I have a Child Performer Services Permit and can officially photograph minors under the age of 18!
It’s surprising how few people are aware that anyone working with any artist, model or performer who is under 18 years old in the state of California for a fee MUST have a Child Performer Services Permit. This includes managers, acting coaches, publicists, and photographers. The penalty for not having this permit is a year in jail and a $10,000 fine. The law, AB 1660, states that anyone who works with child actors in the state must be fingerprinted and pass an FBI background check. “AB 1660, prohibits registered sex offenders from “representing or providing specified services to artists or performers under 18 years of age.” Fingerprints and FBI background checks are required to ensure that registered sex offenders don’t skirt the law by working under assumed names.” Totally creepy right?
So the process to get fingerprinted for the FBI is not that easy. The process and forms needed are lengthy but I passed and have my Child Performer Services Permit proudly hanging in my studio.
It’s important to know who you are working with, whether it’s a modeling agency or advocate. There are several photographers on the “Approved List” for a San Francisco based modeling agency who do not have this permit!
Web Site Redesign Photos
One of the things we love to do is collaborate with web site designers. We can assist them in coming up with branding photography ideas that will create a cohesive feel to the new site. If someone is researching your company online first, which you know is definitely going to happen, then you’ll want to show them photos of your team…and perhaps even of your business site and office. What can they expect when they decide to work with you? Do you portray the culture and professionalism of your company?
Above is an image of a 50+ person non-for-profit company spread over multiple locations. We brought our studio to them and photographed the board of directors and all the staff. It was a lot of fun and very convenient and efficient for the staff.
If you’d like to learn more about how we can do the same for you, please drop us a line!
Is your brand just a pretty logo?
If you regularly read my blog, you’ve heard me say MANY times before, if you're not showing up as the face of your brand, you may be hurting your business.
The facts are simple:
Visibility builds the KNOW LIKE AND TRUST factors.
It can help create connection.
It allows for engagement
And simply, it makes you feel familiar.
In this day and age, the key to get through all the noise in the marketplace, is to attract your audience to your business through repetitive and unique visibility. It’s how you turn an impersonal business into a brand that makes people want to do business with you.
Three simple things you can do today to move from faceless to the face of your brand:
1) Update your Head Shot. Add or update your image on your About Me web page and on your social media profiles. While you're at it, share some news about your business.! This is a great strategy to get you and your brand top of mind.
2) Brand Your Email. Add a branded signature to your email. Close out your messages with your smile! Add a signature that incorporates your brand colors and fonts as well as your social links. This reminds your audience who you are and how they can stay connected with you.
3) Post regularly to your favorite social media avenue. Where do your clients regularly hang out? Facebook? Instagram? Twitter?
BONUS TIP :
Visit your own website. How’s the ratio of words to images? With less time to make an impression, more words do NOT mean people will stick around an actually read all of it. It’s like that resume tip, give the juicy information but leave them wanting more.
Ready to revamp your brand visuals? Let's chat to talk about brand photography for your business.
What Not to Wear For Your Headshot
Check out this week’s Facebook Live video. Jennifer Warren of Lunar Digital Marketing and I talk about the latest news my the studio as well as an experience I share with a recent client on planning your clothing choices for your headshot session.
A villa in Tuscany Italy
I was fortunate enough to go back to paradise in Italy again. This time to photograph the exterior during the Summer months with the lovely addition of a gorgeous pool surrounded by the luscious Tuscan landscape.
If you have ever wanted to visit Tuscany and stay in a villa that is just 10 minutes from one of the most iconic towns and vineyards.
If you’d like to see the rest of photos including the beautiful interior, visit this blog post.
CLICK - a photographers video
I constantly ask my clients to tell me their “why.”
Now I’m sharing my WHY.
Thank you Clay Mosley for telling my story.
Ready to elevate your personal brand? Click the button below to get started!
Mother's Day Mini Sessions
NOW BOOKING! Mother's Day Mini Sessions. Treat yourself or that special woman in your life with a timeless portrait. Click button below for full details and book your session online before they are all gone!
The Power of the Niche
Focusing on a niche allows small businesses to stand out in a crowded market. By targeting a specific audience, they can tailor their products or services to meet the unique needs and preferences of their customers. This specialization helps build a strong brand identity and makes it easier for potential clients to recognize and remember the business.
A niche approach also fosters deeper connections with customers. Small businesses can provide a more personalized experience, understanding and addressing the specific concerns of their target audience. This level of attention and care can lead to increased customer loyalty, as clients feel valued and understood, making them more likely to return and recommend the business to others.
Additionally, specializing in a niche can streamline marketing efforts and resources. With a clear target audience, small businesses can craft more effective marketing strategies and messages, ensuring their efforts reach the right people. This focused approach not only maximizes the impact of marketing campaigns but also helps manage budgets more efficiently, ultimately contributing to the business's success and growth.