What to Wear for Your Brand Session: The Secret to Loving Your Photos
The biggest concern for my clients is: what to wear for a brand session.
If you’ve ever thought about booking a session but hesitated because you’re paralyzed about what to wear. But you know, you’re not alone.
But here’s the thing: it shouldn’t stop you from doing something amazing for your business.
The Magic of an Outfit That Feels Like YOU
What I’ve noticed about all the brand sessions I’ve done for my clients is that there’s always one outfit that ends up being their favorite. Every. Single. Time.
And guess what…
it’s jeans and a T-shirt. 🤪
Are you surprised?
Why Jeans and a T-Shirt Work Might Work for Your Brand
It’s authentic.
It matches your brand vibe and personality
It still has personality.
What Does That Look Like for YOU?
Maybe jeans and a t-shirt won’t work for your session? The key is to choose something that feels most like YOU.
For example:
Tailored jeans and a blazer if your vibe is polished but approachable.
Leggings and a crop top if you’re all about an active, high-energy brand.
A bold, structured dress if you want to make a statement.
Whatever it is, it should feel like you’re showing up as your most authentic self.
Why Variety Still Matters
Include one outfit in your session that feels like you on a great day. The outfit that feels the most comfortable, authentic, and “you.”
Need More Outfit Inspiration?
If you’re still stuck on what to wear, I’ve got you covered. I have a Prep Guide that I send along with your session appointment confirmation. They are not hard fast rules, merely suggestions. I encourage you to spend some time planning your clothing for your branding session. The key is that whatever you wear, it makes you feel amazing.
Your brand session is about showing the world who you are—let’s make it feel effortless.
