How to Create A Personal Brand

How do you go about creating an effective personal brand that has the credibility and leverage it needs to attract others to follow you and convert to clients? If you are asking this question, then continue reading as I break down my five steps that will help you create a powerful brand that will attract your target audience and create conversions.

1 - Intention

This is where you get really clear on your vision, goals, objectives and strategy.

Ask yourself the following questions, and be sure to answer them fully:

• What do I want to be known for?

• What do I want my brand to represent when people see or hear it for the first time?

2 - Foundation

Take the clarity you gained from step one and implement those ideas into your social media channels, website design, business cards, email signature, presentations, etc. Focus on building the foundation and social media platform that others will be able to find you on.

3 - Attention

Shift your focus to getting attention on the foundation you have set up. This can happen several different ways, such as giving a behind-the-scenes look at how you do what you do, blog posts, podcast interviews or even offer a workshop sharing value. The goal in this step is to increase awareness and exposure for your brand.

Once you have people's attention, you are ready for the conversion step so you can turn those eyes into paying customers.

4 - Conversion

The goal is to create a product or service that solves a problem for people. Think outside of the box, and really focus on niching down.

5 - Retention

Now that you have created customers, the goal is to retain them. Focusing on customer support and showing genuine care.

These are the five steps that I believe are the key to developing and sustaining a successful personal brand that has credibility, leverage and prestige. If you follow these five phases in the correct order and remain consistent, I have no doubt you will find success.