6 Steps to Reinvent Your Personal Brand
You’ve diligently focused on your personal brand for years — but what if you now want to reinvent yourself?Your personal brand is a combination of what people think of you and what you actually are.
We are meant to change and evolve. I for one am not in the same place I was in my first career. I have definitely changed. What’s the saying, with age come wisdom? Well, most of the time.
Here are 5 steps to reinvent your personal brand:
Acknowledge Where You Are Now. We are the results of our experiences. But, we do control our destiny. So if you aren’t where you want to be now, that’s ok. You can still get there.
What’s Your Destination? Start by writing a detailed description of where you want to go, and the knowledge and skills needed to get there. When you learn the skills you need you will gain the confidence necessary to start identifying (and sharing) yourself in your new identity.
Leverage Your Points of Difference. What makes you different from anyone else? That’s what people will remember, and you can use it to your advantage.
Develop a Your Narrative. It’s human nature to have many interests, to seek new experiences, and to want to develop new skills over the course of your life. It’s important to share how your past fits into your present.
Reintroduce Yourself. The vast majority of people, may not be paying much attention to you. That means their perceptions are probably a few years out of date — and it’s not their fault. It’s like going to a high school reunion. Many of your former classmates have an impression of who you are based on their interactions with you in high school. We all know, that’s very unlikely to still be an accurate perception. Therefore, you have to make a concerted effort to get the word out of what you and your personal brand represent.
Prove Your Worth. Here’s where the know, like, trust come into play. I might know you are a mortgage broker, but unless I see proof of your skills, I may hesitate to put my own reputation on the line by sending you referrals. That’s where blogs, podcasts, videos and other social media platforms come into play. It’s critical to let potential clients see what you’re about and understand your your approach before they make a large commitment.
I hope this was helpful! Please send me a message and let me know if any of this resonated with you.
If you want to learn more about personal branding, I invite you to check out my ebook OWN IT: A Step-by-Step Guide to Developing Your Personal Brand.
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