How to Use Instagram For Your Personal Brand
This crazy digital world we live in can be a stage for anyone, anywhere, to present themselves to a wide audience. You can have your personal brand, business or ideas seen across the globe in a matter of seconds without spending any money. If you take control of your personal brand now, you can leverage the internet to work in your favor.
Your online personal brand is crafted by posts, photo, videos and articles. Each of these can shape the lasting impressions that others have of you and should represent your experience, expertise, capabilities, actions, lifestyles and accomplishments.
Your brand should speak for itself; it should exude your message without you saying a word. If you were to review my Google reviews or search results, you would understand why it’s easy to build rapport with a potential client.
So how does Instagram come into play here? Here are some steps to help get you started.
Define your brand - The posts on your Instagram feed should be a direct reflection of what you think might pique your target audience’s interest. A good exercise is to think about the initial perception people have after viewing your profile. What thoughts would they have? What would you like them to remember most? You can also do some research by browsing through Instagram profiles of other successful people in your field. What are they posting? I’m not saying to copy them, but you can get ideas on how to enrich your content and overall brand.
Only post your highlights - Your internet presence should contain content that increases your credibility and further establishes your authority in your field. Only post content that has relevance towards the brand you want to portray. Rule of thumb, if it makes your target audience want to hire you, admire you, get to know you, research you further or turn on your post notifications, then post it!
Consistency - Consistently post content, not necessarily everyday, but I would say once a week at a minimum. Engage with your followers. Respond to their posts and comments on your feed. Your brand is the first thing that people are going to see when they look you up and the last thing they’ll remember when they’re done searching.
I’d love to know if you found this helpful! If you’d like to learn more about Personal Branding photography for your business, contact me for free discovery call.
Also, check out my e-book OWN IT: A Step-by-Step Guide to Developing Your Personal Brand. Download the first chapter for free!
