The Key to Choosing the Best Headshot Photographer
Are you looking for the best San Francisco Bay Area headshot photographer but instead ended up with a giant google list of photographers who don’t specialize in headshots? How do you compare and choose which is the best? Will they know how to coach and pose you on how to bring out your true personality and best version of yourself?
How do you know you’ll be guaranteed you’ll love your photos?
HOW TO CHOOSE YOUR HEADSHOT PHOTOGRAPHER
With a quick Google search, you’ll find there are many photographers in your local bay area county. Searching is the easy part. The difficult part is actually finding a professional headshot photographer that will know how to coach you to help you feel and look your best.
This is because headshot photography is not as simple as setting up an expensive camera with a ring light and telling a few jokes for a smile.
First, be cautious of the photographer that shows you many photos of a different genre, and then also a few headshots in their portfolio gallery. This is a warning sign that they heard headshots were a lucrative add-on to their wedding, baby and real estate photography business. These types of photographers are not who you want to spend your money on. You want someone who is TRAINED in headshot photography. Your reputation is on the line - so make your headshot the best it can possibly be.
A GREAT HEADSHOT GETS YOU VISIBILITY
The business world is crowded and complex. There are a million brands bombarding you with information, vying for your attention through email, social media and even TV commercials. Consumers are highly distracted with all of the noise. Customers are more educated on their buying options and more sophisticated in their decision-making process thanks to search engines like Google.
So how do you capture your client's attention in a noisy world?
It’s not enough to just advertise what your business does. If you want to build a stand-out brand, you must build a relationship with your customer through consistent brand visibility. This means showing up often and in a relevant way.
To win the hearts and minds of today’s modern consumer, storytelling and visibility are key. Hiding behind our websites, our offerings no longer works.
To take that sometimes-scary leap and boldly show up in our marketing you will become the trusted face your brand. When you open up and share the many layers of yourself with your audience you are building that know-like-trust factor.
Powerful brands have depth, meaning and story — and that starts with YOU!
WHY DOES A GREAT HEADSHOT MATTER SO MUCH?
You’ll Get Noticed. Your competition is fierce. Markets are saturated. And there are so many people doing the exact same thing as you. To rise above the noise, you need to be SEEN. The more visible you make yourself, the more you’ll be remembered.
Having photos of yourself on your website and on social media will help boost your brand awareness and build a connection with your audience. It demonstrates how you’re different from the rest, and will showcase your personality and vibe. These elements are essential for making you memorable (especially when it comes time for your audience to hire or refer!).
You’ll Develop Brand Depth. Using visual storytelling to add dimension to your brand and to develop a relationship with your audience creates brand depth.
When you share your message through video or photography, you can communicate your authentic story clearly. You’ll convey your purpose, your vision, and your values in a quick and engaging manner. Your audience will understand so much more about you than just the offerings you sell. By putting yourself and your story out into the world, you’ll create a brand with meaning that captures the heart of your consumer. It will inspire your audience, making them loyal fans.
Be a Leader. Research shows that the visibility of a brand creates perceptions of success. It strengthens your brand reputation. The more you share your expertise, the more the world will view you as an authority and professional. You will build credibility, trust and viewed as a leader.
Get out there and share your knowledge! Find speaking engagements, be a guest on a podcast and even write guest blog posts. These types of opportunities will create trust and differentiate you from the newbies and the hobbyists. Leaders don’t hide, they speak, teach, empower and support. By being the face of your brand, you can solidify this leadership status.