Before you hire a photographer do this!
Brand Strategy. What is it? If you are working on your personal brand - then you need to do a little homework. In fact, before we even do your Personal Brand photoshoot, you’ll have to complete a Brand Strategy questionnaire. And unlike algebra homework, my clients tell me they loved the process. It’s is a great way to get clear on your brand and your message and THIS is how you will stand out from your competition! Here’s the key component, so let’s get started:
START WITH YOUR WHY - What’s this all about? Well, when you have a deeper sense of your purpose, your message will resonate with more people. To help you really define your why, here are some questions to think about:
What would you do even if you didn’t get paid to do it?
Who inspires you most?
If you had a year to live, what would you do?
What did you love to do when you were 10 years old?
What would you regret NOT doing in your life?
What makes you smile?
What makes you angry?
What do other people ask you for help with?
What are you naturally good at doing?
What are the challenges you’ve overcome?
What causes do you strongly believe in?
If you could get just one message across to a larger group of people, what would you say?
Before you launch that new website, print that new brochure or book a speaking gig, you want to get clear on what you want to be known for. That way, the clients you attract are strategic.
Check out my Book: OWN IT: A Step-by-Step Guide to Developing Your Personal Brand for some helpful tips and exercises on how to get CLEAR on your WHY.
Tri-Valley Job Fair Headshot Event
It was such a rewarding experience to provide complimentary headshots to over 75 people at the Tri-Valley Job Fair at the Tri-Valley Career Center in Pleasanton. They all left with a fresh, professional headshot to give them a head start on their job search.
This event had over 50 businesses represented and was sponsored by the Livermore Chamber of Commerce, San Ramon Chamber of Commerce, Dublin Chamber of Commerce, Pleasanton Chamber of Commerce and Danville Chamber of Commerce.
I’m deeply thankful to my clients, whose support allows me to give back by sharing my time and skills with those in need.And to my patient and tireless assistant that helped get everyone checked in and camera-ready!
The Pitfalls of AI Headshots
We’ve all seen the rise of AI-generated headshots—just upload a selfie, and voila! You’ve got a “professional” headshot. But are these quick fixes really giving catching the “right” attention from the viewer?
Don’t fall into the AI trap. Why is investing in a real, authentic headshot is worth it?
1. The Temptation of the 'Quick Fix'
AI headshots often appeal to those who are short on time or looking for a cheaper option. It might seem like a great solution for those who aren’t ready to invest in themselves or may not understand the value of a professionally crafted headshot.
2. Who Falls for an AI Headshot?
New Professionals: People just starting their careers, not yet understanding how crucial personal branding is.
Cost-Savvy Entrepreneurs: Small business owners trying to save money, even if it means cutting corners on their client-facing image.
Tech Enthusiasts: Those who love to try the latest tech trends without considering if it’s the right fit for them.
Quick Fix Seekers: People who want something fast, thinking it’ll do the job—until they see the results!
3. The Problem with AI Headshots
AI-generated headshots can look generic, overly retouched, and often fail to convey the warmth, personality, and approachability that a real headshot does. You’re essentially left with an image that looks more like a 3D avatar than your true self.
4. Why a Professional Headshot is the Way to Go
Personal Connection: A good headshot isn’t just a picture, it’s a reflection of you. It shows your personality, approachability, and professionalism.
Expert Guidance: A headshot specialist photographer can coach you through posing, lighting, and wardrobe to make sure your look your very best self.
Investment in Your Future: An authentic headshot speaks volumes to potential clients, employers, and collaborators. It shows that you value yourself and your brand.
So while AI-generated headshots might seem convenient, they lack the personal touch and authenticity that only a professional headshot photographer who specializes in headshots. In the end, nothing beats investing in yourself and working with someone who truly understands how to capture the real you.
Besides, if you won’t invest in yourself, why should anyone invest in you?
Why Are Headshots So Expensive?
Do I hear this often? Somewhat. Mostly because of perception. What really goes into creating a great headshot? Is it a good camera - partly - but if I have a $5000 oven, does that make me a better baker? Definitely not.
The primary reason professional photography is expensive is because it’s a business. And businesses have expenses; equipment, studio, insurance, business licenses, computers, vehicle expenses, accounting and the list goes on. And ultimately we need to make a living to pay for our expenses - family and business expenses.
So if you’re in the market for headshots, I’m sure you know all this already. Especially if you’re a fellow business owner.
What else are you paying for?
Experienced Professional Photographer - You are paying for my experience, my education, my knowledge. I understand how to create images that serve your brand. If someone tries to sell you something other than what your brand requires, perhaps because of their own limitations, stay clear.
Consistent Quality of Work - Can the photographer provide consistent looking work. Can you be assured that they can make you look great too?
Ability to Direct Subjects - Can the photographer communicate concisely with you on how to make you look great. This is not just “stand over there and smile” type of direction. If they cannot build a rapport with you, then you can be sure that your images will look stiff and boring. A great way to find this out is to get on the phone and talk to them. Also read thru reviews and testimonials.
Communication and Service - how well do they communicate with you throughout the process? This starts at the preparation stage then leading up to the session and of course throughout your photoshoot and the image selection process.
You’re not paying for time - you don’t pay for the photographer’s time. You’re paying for my experience and my ability to deliver. It could take 30 minutes or 2 hours. The difference is a lot more option when we take more time. So don’t choose your photographer based on their session time. It’s all based on quality - better quality comes from knowledge and experience.
So with all that being said you probably understand why you should be wary of photographers charging less than $250. That just comes from photographers not having the experience to know that they need to charge more to run a photography business and make a living in 2022.
What are some red flags to look for?
No headshot portfolio. If you’re looking at a photographer that has baby photos, family photos or wedding photos, those are not the same skills you need for headshots. It’s understandable that photographers do a few different genres to make a living, however, there has to be a dedicated page showing a headshot portfolio.
No insurance - professional photographers have to have insurance. It shows that they are running a professional business and they care about your safety and their safety and everyone who’s on set in the studio. And especially if they are working on your location.
Not technically flexible - are they stubborn about their style and not willing to work with your vision? This goes back to whether they can execute your brand requirements. Or do they only know how to work in one style that they know.
Not charging enough - are they cheap? Most likely they are inexperienced.
So what do you do if you have a limited budget? I understand it, we’ve all been there. But know that price and quality go hand in hand. If you as a professional and price your own work according to your value, why would you expect anything less from someone that you hire, whether it’s an accountant or a photographer.
Your headshot is going to be your primary marketing for your business. Why wouldn’t you hire a professional to make you look professional?
Fun Children's Portraits at the Park
Seeing these twin brothers and their sister always brightens my day! They're definitely not strangers to me; I feel like I'm constantly bumping into them, whether it's at the park, the library, or just around town. And every single time, I'm struck by their incredible joy. I honestly believe they're some of the happiest kids I've ever had the pleasure of knowing.
It's not just their smiles, though—they're truly engaging. They're quick-witted, always have something funny or insightful to say, and they're genuinely interested in the world around them. You can tell they're soaking up everything, learning and growing with such enthusiasm. They have this infectious energy that just makes you want to be around them. It's a real testament to their parents, and a reminder that childhood should be filled with laughter and curiosity. I feel lucky to witness their journey.
San Ramon Senior Photos
Another beautiful and funny young lady!
We are currently booking Sessions for High School Seniors. From location, multiple outfit changes and even hair and makeup services can be made available as well if requested in advance.
Vow Renewal and Special Event Photographer
Read on (and view the slideshow) for the special story of this vow renewal ...
I tell stories with my photography. My goal has always been to capture this point in time of your life. With those you've chosen to live your life with. All sorts of people enter into your life for many reasons. Some are unknown. And some feel destined.
Many clients have mentioned they've toyed with the idea of having a vow renewal party. Some reasons were to celebrate a special milestone or even because they were disappointed in their wedding photos (this makes me sad!)
So why not plan a re-do party for yourself with a very specially captured vow renewal event. I’d love to be a part of it1
Is Your Brand Bland?
In a world where first impressions matter, a bland personal brand can make you fade into the background. So, how do you know if your brand needs a boost? If you’re using stock images or amateur photos on your website and social media to promote yourself and your brand, it’s very likely that it feels generic and not very authentic.
Your personal brand is more than just a pretty picture—it’s about telling your unique story. Your headshots should do more than just show what you look like; they should capture who you are. Are your photos showcasing your personality, professionalism, and the qualities that set you apart? If not, you’re missing a prime opportunity to stand out.
Visuals are key to a strong brand. Consistency is important, but it doesn’t mean you have to play it safe. Your headshots and branding photos should be eye-catching and memorable, making you instantly recognizable. If your current images feel stale or don’t reflect who you truly are, it’s time for a refresh that aligns with your brand’s vibe.
Engagement is another crucial factor. If your audience isn’t connecting with your content, your brand might not be making the impact it could. Look at your online profiles and social media. Are your images and messaging speaking directly to your audience in a way that resonates? If your content isn’t highlighting your strengths and what you bring to the table, it’s time to step it up.
Remember, personal brands evolve. What worked last year might not work today, and that’s okay! Regularly assess your brand’s visuals and messaging to ensure they’re still working for you. A dynamic, well-crafted personal brand not only makes a great first impression but also leaves a lasting impact.
So, if your personal brand is feeling a little bland, let’s elevate your image with headshots and photos that truly reflect who you are! Click the button below to set up a free call to discuss!
Fun Family Mini Sessions in Pleasanton
Every year I tell this client - these are my favorite photos of you and your family. Except this year I really think this series is my favorite.
