Celebrate Woman's History Month
Calling all Tri-Valley ladies!
To celebrate Women’s History Month, Nina Pomeroy Photography is selecting 2 woman-identifying applicants to receive an Express Headshot session at our Downtown Pleasanton studio.
To apply, briefly describe the impact you are making in your community or industry on the form HERE!
This is kind of embarrassing....
I did a thing….
A local shop was offering free headshots and I thought I'd check out what the experience would be like.
As a professional photographer I can list all the things wrong with their photo on the left. But in a nutshell, just about anyone with decent vision can see that it's not flattering compared to the one on the right.
This photographer used some studio lights but the biggest differences were:
Technical Expertise: The person who took this photo was not a HEADSHOT photographer. She might have used “studio lighting” but she had no idea how to carve the light to best flatter the subject. (There's a real science on how to utilize different kinds of studio lighting to create a beautiful portrait.)
Attention to Detail: Experienced photographers pay attention to details such as background distractions, hair positioning, clothing wrinkles, and facial expressions to ensure a polished and professional final image.
Communication and Direction: She literally told me to sit on a chair and smile. No direction on how to accentuate or de-emphasize features that I might not be happy about.
Editing and Retouching Skills: No retouching offered and it looks it!
The key takeaway is the importance of thorough research and careful consideration when choosing a headshot photographer. Taking the time to find an experienced Headshot Photographer who aligns with your vision and requirements can make a significant difference in the outcome of your photoshoot.
While it may require an investment of time and money, it ultimately saves you from potential disappointment and wasted resources in the long run.
Headshot Crew Associate
Last October I met up with my mentor Peter Hurley and after lots of tough love involving portfolio critiques, weekly contest entries and practice I learned that you can never stop learning and improving! As a result, I have been Certified as an Associate Photographer with the Headshot Crew, demonstrating that I've successfully completed rigorous training and coaching. This positions me as one of the top headshot photographers worldwide.
The Associate Photographers of the Headshot Crew continually refines techniques, skills, and approaches to capture engaging images. This includes paying close attention to details, mastering lighting, composition, posing, and fostering friendly and effective communication with subjects to create portraits that are both impactful and visually appealing.
Want to learn more about how I can get you the best headshots in the bay area? Contact me by clicking below.
Are Headshots Tax Deductible?
Maximizing Your Deductions: Are Headshot Fees Tax Deductible?
Did you know that if you are self-employed you can deduct your headshot or personal branding photoshoot AND images. Expenses directly related to the headshot session, such as makeup and a haircut are deductible as a business expense. If clothing is purchased or rented for a special shoot, a tax payer can also deduct those “props” as a business expense. Definitely consult your professional CPA for exact details.
In today's competitive job market, presenting yourself professionally is more important than ever. Whether you're an actor, model, or business professional, a high-quality headshot can make a significant difference in how you're perceived by potential employers, clients, or casting directors. But did you know that the cost of obtaining these essential headshots can often be considered a tax-deductible business expense?
Understanding Tax Deductions
Before we delve into the specifics of headshot fees, let's first clarify what tax deductions entail. A tax deduction is an expense that you can subtract from your taxable income, ultimately reducing the amount of income subject to taxation. This means that deducting eligible expenses can lower your overall tax liability, potentially putting more money back in your pocket.
Are Headshot Fees Tax Deductible?
For individuals whose professions require a polished and professional appearance, such as actors, models, or business executives, headshot fees are often considered a legitimate business expense. This is because headshots serve as a marketing tool, helping you promote yourself and secure opportunities in your field.
Who Can Deduct Headshot Fees?
While headshot fees are commonly associated with actors and models, they can also be deductible for a wide range of professionals. Anyone who relies on their appearance as part of their job or who uses headshots for promotional purposes may be eligible to deduct these expenses. This includes (but not limited to):
Actors and actresses
Models
Corporate executives
Entrepreneurs
Real estate agents
Public speakers
Authors
Artists
Documentation and Record-Keeping
To ensure that your headshot fees qualify as a tax deduction, it's essential to maintain detailed records of your expenses. This includes keeping copies of invoices, receipts, and any other documentation related to the cost of obtaining your headshots. These records will be crucial in substantiating your deduction in the event of an audit.
Consult with a Tax Professional
While headshot fees are generally considered a legitimate tax deduction for qualifying individuals, it's always advisable to consult with a qualified tax professional or accountant to ensure compliance with relevant tax laws and regulations. A tax professional can provide personalized guidance based on your individual circumstances, helping you maximize your deductions while minimizing the risk of errors or audits.
Conclusion
Investing in professional headshots is an essential aspect of building your personal brand and advancing your career. Fortunately, for many professionals, the cost of obtaining these headshots can be considered a tax-deductible business expense. By understanding the eligibility criteria, maintaining thorough documentation, and seeking advice from a tax professional, you can leverage headshot fees to reduce your tax liability and invest in your professional success.
Remember, the information provided in this article is for general informational purposes only and should not be construed as tax advice. For personalized guidance tailored to your specific situation, be sure to consult with a qualified tax professional.
The Headshot Experience
It’s not just a photoshoot to take a technically good picture. So much goes into your photoshoot to make it successful. Planning, clothing, coaching, and of course the private the studio - the list goes on!
I absolutely love what I do and I’m so grateful for reviews like this.
“I recently had the pleasure of working with Nina whose talent and skill impressed me thoroughly. From start to finish, the entire experience was nothing short of exceptional. I am not comfortable being photographed, and I mentioned this to Nina who immediately made me feel at ease with her warm, friendly, and humorous demeanor. This played a crucial role in creating a relaxed atmosphere during the photo shoot, allowing my genuine personality to shine through in the pictures. Her professionalism and attention to detail were evident from the outset.
Nina took the time to discuss my preferences, goals, and the image I wanted to convey through the headshots. This personalized approach along with her technical prowess ensured that the final images were visually stunning, artistic, and professional. The post-production work further enhanced the images, showcasing Nina’s expertise in refining and perfecting a final product that far exceeded expectations. I would recommend Nina without reservation for anyone who needs to up their game with a professional headshot. Thank you, Nina!”
What's the best color background for headshots
The most important part of a headshot is your face. The background acts as a subtle framing to your portraits.
GREY
Grey is my favorite background, and what I utilize most of the time. It works on all skin types. It’s timeless and rich and not like a department store portrait. The tone of the grey can be adjusted with the lighting style we use.
ENVIRONMENTAL
Environmental can have the widest variety. The best types of environmental backgrounds are simple blurred backgrounds such as office buildings or outdoor venues.
COLOR
Solid colors can be fun and can bring out a little more personality in your photos. However, we have to carefully select your wardrobe so there’s no clashing in colors.
Bottom line is if you come into the studio we can try them all out and see what suits you best.
Firemen Calendar
When I first received a call to collaborate on a fundraiser calendar project for the Georgetown Volunteer Fire Department I was not sure what to expect. We've all seen the calendars for NYFD and the like, but they assured me this would be different. The department is in a huge equipment budget deficit and they need to raise money, specifically for boots.
If you haven't any idea on how much their equipment actually costs, check out this video they made that has gone viral all over the internet and local news.
This calendar contains 12 months of well thought out hilarious scenes taking place in and around the Georgetown Fire House. Many local businesses shared their enthusiasm and supported them in this project. You'll see scenes from the Black Cat Grill, as well as Uncle Leo's Donuts, The Wire Mill BBQ just to name a few.
I honestly can't remember the last time I had this much fun on a project. And I encourage you to support them. Each volunteer fireman and firewoman donates their time and effort to support our community. They all have families and full time jobs. gtownfire.org.
Are AI Headshot OK to use?
You’ve seen AI headshots all over social media these days. Before you upload you photo to one of those AI generators, here’s something you should know. You no longer retain ownership of that data. Your image can now be used anywhere for any purpose.
For my corporate clients, I’m pretty sure they never said “we’re ok with you doing whatever you want with our images.”
NOBODY CONNECTS WITH PERFECTION
In addition to the security risks at hand, AI headshots give a false sense of perfection.
Large companies spend millions of marketing money to present their brand and unique as authentic. This connection comes through individual headshots of their people. People do business with other people, not blank un-identifiable companies. Remember Johnson and Johnson? They used to use adorable babies and families as part of their advertising. Why? Because we can relate and connect with that.
AI headshots are the equivalent of using bitmoji and emoji’s. A fun social media idea but not for a successful company looking to connect with their ideal client.
Professional headshot photographers are the key to authentic marketing in a world where everything will look and feel the same.
COPYRIGHT RISKS OF AI HEADSHOTS
The US Copyright Office which calls AI generated art a “completely mechanical” process with “no place for novelty, invention, or originality,” and therefore not worthy of copyright protection. Companies using AI images risk having exclusivity not to mention these images can be used by anybody in any way they like.
Experienced professional headshot photographers know that it’s also common for companies to require photographers to sign NDAs when contracted to capture their team. These agreements often ban the photographer from not only sharing the photos online, but from even sharing social posts that include BTS images of their office, company name, or any other information about the company and their location. If they choose to use AI headshots for their team, they relinquish legal recourse and invite others to use images of their team members in whatever way they like, without the ability to protect themselves.
FUTURE OF HEADSHOT PHOTOGRAPHY
AI headshots can be fun but what professional headshot photographers offer is an authentic and unique perspective of an individual which yields a one of a kind marketing product.
Professional headshot photographers are the key to authentic marketing in a world where everything can look and feel the same.
Why Renting a Brand Photoshoot Location Is Totally Worth It
During all planning sessions with my clients, the *very* first thing we pin down is location. Location is the foundation for the rest of the photoshoot. It solidifies everything else about the experience, like:
What to wear
What accessories to bring
Whether you’re going to be standing or sitting
What props to bring
…and so much more
I recommend renting a location because you can literally choose what details will be in your photo backdrop.
You’re already putting so much time and energy into your photoshoot. You’ve taken the day off, gotten your hair/makeup done, and picked out a whole new wardrobe. So, might as well go ALL IN and invest in a perfect-for-you location to make sure your background brings everything together seamlessly.
HOW TO ENSURE A SUCCESSFUL BRAND PHOTOSHOOT:
The location — To reflect your personality and brand’s mission.
Hair/makeup — To ensure you feel radiant and stunning for your big day.
Wardrobe — To make sure you’re sporting the look that aligns with your brand.
I highly recommend investing in a photoshoot location. A place that aligns flawlessly with your brand.
Without a hand-picked location, you risk having your brand look less coordinated, which could hinder your overall branding.
Here are some ideas where you can find your ideal location.
HOW CAN I FIND A PHOTOSHOOT LOCATION?
Many of my clients have asked me, “where can I find a location for my photoshoot?”
And I have a few different methods I always give them. Here are my top three ways to find your perfect photoshoot location, so you can get a head start on your search.
1. Peerspace
This is a great resource for photography sessions. It’s basically like Airbnb for photoshoots. There’s a cool search feature where all you do is add your activity (ex: a photoshoot), the city of your photoshoot, and the day you’re looking for. It’ll then give you many options to choose from.
This is another great one for finding a beautiful location. There are tons of spaces to choose from there. You can filter according to what you’re looking for — whether it’s a mansion, a lakefront home, a beach home, or a cabin. The sky’s the limit. There are so many choices — make sure to choose one that aligns with you.
3. Rent a nearby location
If there’s a location you have your eye on in the city of your photoshoot, chances are you can rent it out. Places like hotels, beautiful cafes, and restaurants are a few that come to mind. Some require a small fee, and others don’t — it depends on the location, so it doesn’t hurt to ask.
What’s important is that you have a clear vision about what location is right for your brand. Think about what words describe the look you’re going for.
When I first start working with my clients, we work through my Brand Strategy questions so we can get clear on their brand story and who they want to connect with.
Then, I look at the details of the locations and make sure they match what they want to express.
THE RESULT OF CHOOSING AN AMAZING PHOTOSHOOT LOCATION
I’m passionate about the importance of investing in a location for your photoshoot. As a photographer, I see how much it can uplevel your photos.
When you have authentic and magnetic photos, your ideal clients come knocking on your virtual door excited to work with you.
I’ll leave you with a few BONUS tips to keep in mind when choosing a photoshoot location:
➤ Choose a location that is not overly distracting. Locations with minimal decor are best, so it doesn’t distract from you and your branding. If a location is beautiful, but there’s too much clutter, the viewer’s eye goes straight to the “stuff” — taking away attention from you.
➤ Make sure the location is either neutral or includes your brand colors. If your brand colors clash with the background, it’ll distract the viewer’s eye. The focus should be all on you for your personal brand.
➤ Locations with beautiful natural light can be very flattering on your skin, so it’s best to choose spaces with tons of natural daylight.
If you need more help finding the perfect locations for your brand shoot, I am happy to help.
If you haven’t yet booked your personal branding photoshoot, I’d love to work with you so we can get you some outstanding photos that you will be excited to show off! Contact the studio here.
I am also travel, so if you’re outside of California, I’d love to meet you in your town too.