Dr. Arnold Koo of Turning Point Chiropractic
Dr. Arnold Koo is the owner of Turning Point Chiropractic in Pleasanton CA. Read on for our interview with Dr. Koo:
Why do you do this type of work? I chose chiropractic because I believe in the body's ability to naturally self-heal, and my mission is to help remind people that theirs can too. My job is just to figure out what misalignments in their spine are affecting the nervous system and preventing their body from healing or functioning at its potential, and correct it.
Describe your ideal client. Who are you hoping to connect with through your images? My ideal client is someone who has never been adjusted before but has also "tried everything". I also love working with a parent who is bringing her children into the chiropractor for the first time because they heard it could possibly help with something going on. Kids are great because they respond so honestly and quickly to chiropractic care.
How does your client's life change after working with you? What's the outcome? The most common thing I hear is, "I didn't know this is how I am supposed to feel". People seem to associate the word or feeling of pain into their daily lives. I always hear about an issue that they've had for a while but it's not bad or they have gotten used to it. Most importantly, when people get the adjustment they need, they start to realize that the discomfort and dysfunction they have been living with for so long is actually not normal. This is the best outcome for someone that I could ever wish for.
What is your signature method or process? Tell us more about working with you. I believe that feeling well is an important factor when it comes to health, but maybe more importantly, I also believe that being able to objectively measure wellness is equally as important. My initial process involves a little more upfront work and analysis to figure out what is causing people's health issues, why it is happening, and what specific goal they have for their health so that I can customize chiropractic care to their specific needs. Most of the time it comes down to how well the communication between your brain and body is performing. I understand that not everyone is built the same or some people just simply require different needs so use a multitude of different techniques for adjusting the spine which can or cannot involve the popping sounds usually associated with an adjustment.
What do you do for your clients that is unexpected? How do you make them feel special? If you don't like positivity, then you probably won't like me. But I want people to walk into my office feeling that sense of positivity because that is where real health starts.
When people see your brand images, what do you want them to feel? I want people to feel comfortable and hopeful about their health.
Where do you draw your inspiration from? My inspiration comes from the smiles I get to see after people get an adjustment. I don't feel like there are many doctors offices where more people leave smiling, and I really am grateful to be apart of this profession.
What do you love to do outside of work that can give us a peek at who you are behind the scenes? I love staying active outside of "work". You can usually find me hiking or doing some sort of workout. If I am not doing that, I also like cooking while pretending I'm on the show "Chopped" while streaming "The Office" in the background.
What are the three core messages of your business? The body can heal. Chiropractic works. We are here for you.
Learn more about Dr. Arnold Koo and his practice HERE.
10,000 Headshots in One Day
I’m so excited to be a part of this on July 22nd!
Sign up below to get early access to the signup site.
PRESS RELEASE:
Headshot Booker Helps America Get Back to Work by Producing Complimentary Professional Headshots for 10,000 Unemployed Workers Nationwide
Brookfield Properties Will Host Pop-Up Studios at 165 U.S. Retail Locations; AI Technology from SpotMyPhotos Lets 200 Photographers Present Final Headshots to Participants Onsite
On July 22, more than 200 photographers will create 10,000 professional headshots for unemployed Americans. Headshot Booker has teamed-up with retail real estate giant Brookfield Properties and will create pop-up photo studios at their locations in all 50 states. This is the largest, single-day initiative of its kind to help put America back to work. (Photo: Business Wire)
June 29, 2020 08:00 AM Eastern Daylight Time
NEW YORK--(BUSINESS WIRE)--Nothing says “I’m ready to work” more than a freshly pressed suit, an updated resume, and of course, a professional headshot. Regardless of profession, COVID-19 sent millions of Americans to the unemployment line without warning. That is why Headshot Booker is coordinating the largest, single-day photo initiative to provide 10,000 unemployed Americans nationwide with a complimentary, professional headshot to include with their resumes and post to job sites such as LinkedIn. According to LinkedIn, people who include headshots receive 21 times more profile views and nine times more “connection” requests. Complimentary headshots will be conducted nationwide on Wednesday, July 22 from 10:00 a.m. – 7:00 p.m. (local times) and are open to anyone who is currently unemployed. Visit HeadshotBooker.com to find the nearest location and schedule a time to be photographed. More than 200 photographers will participate across all 50 states, creating pop-up studios at Brookfield Properties retail locations to take the headshots.
10,000 Headshots is the brainchild of Tony Taafe, who co-founded Headshot Booker with renowned portrait photographer, Peter Hurley, national event photographer, Lauren Lieberman, and developer, Joseph Pelosi. Taafe recalled the struggles his dad had with unemployment and the impact it had on his entire family. “I know firsthand that the effects of unemployment extend well beyond an individual,” he explains. “My dad was the hardest working person I ever met. He was in construction, so the work wasn’t consistent and he had almost zero job security. Unemployment impacts everyone and everything associated with that person,” Taafe continued.
“Headshot Booker is in a unique position to provide out-of-work Americans with an important element of the job search process – a great, professional headshot. And thanks to our partners who share a similar vision, we will be able to help thousands of unemployed Americans put their best foot forward and help them get back to work.”
Headshot Booker, the world’s largest consortium of accredited photographers trained in the art of the headshot, has teamed-up with retail real estate giant Brookfield Properties who will use its shopping centers around the country as locations for the photo shoots. SpotMyPhotos, the first AI-powered photo delivery platform to directly integrate with professional cameras, will provide its platform to more than 200 photographers to instantly share professional headshots with participants. Participants can then update LinkedIn profiles from their phones.
“We are proud and excited to host the 10,000 Headshots initiative across our portfolio,” said Brookfield Properties Chief Marketing Officer Michelle Snyder. “As we continue to welcome guests back to our centers, we are grateful for this opportunity to help the members of our communities that have been negatively impacted by the pandemic.” Snyder emphasized that safety for all participants is a core focus, and each photographer will follow specific protocols to ensure safe distancing and hygiene practices throughout the day.
“This is an impactful initiative on multiple levels for participants, photographers and partners,” said Ryan Jacobs, founder and CEO of SpotMyPhotos. “We are proud to leverage our platform to empower 10,000 people with the confidence accompanying such high-quality headshots as they seek out new job opportunities.”
More than 200 professional photographers will volunteer their services to the project thanks to the Headshot Crew, a coaching platform created by world-renowned photographer Peter Hurley. The Headshot Crew has set the global standard for headshot photography using Peter's signature techniques outlined in his book, “The Headshot.”
“Many job seekers underestimate the value of a professional headshot, instead opting for a snapshot taken by a friend or even worse a selfie. The headshot has become the cornerstone of one’s digital brand identity and we want to empower people as they go through the process procuring a new job and getting back into the workforce,” explains Hurley.
“The base price for a high quality, professional headshot starts around $250, which equates to more than $2.5 million in collective services these photographers will provide through this initiative. These are small business owners who are looking for ways to give back to their respective communities and they are excited and grateful to be able to contribute,” Hurley added.
“We want everyone coming through 10,000 Headshots to have a wonderful experience and look to us as a support network,” explained Lauren Lieberman, co-founder of Headshot Booker and CEO of LILA PHOTO in Palm Beach. “Finding a job is hard work. Our hope is that, along with a great professional headshot, they will leave the photo session with a greater sense of confidence and purpose, knowing they are making an investment in themselves and their future.”
Headshot Booker will also create a dedicated platform where participants and others can share success stories with securing employment and find additional employment tools, tips, and other resources. The page will also serve as a means of support among its members.
In addition to Headshot Booker, Brookfield Partners, and SpotMyPhotos, additional support is provided by Canon USA, Tether Tools, and PhotoFlashDrive.
About Headshot Booker
Headshot Booker is the premier agency committed to uniting Corporations with accredited headshot photographers around the globe. Headshot Booker is powered by the largest and most elite group of headshot specialists trained by Peter Hurley, renowned photographer, author of The Headshot, and co-founder of Headshot Booker. Whether a company is in one location or multiple offices around the world, we are passionate about delivering to each client an elevated experience, complete with a streamlined booking process and exceptional headshots with a cohesive and consistent look that highlights the people who define your brand.
About Brookfield Properties
Brookfield Properties is a fully-integrated, global real estate services company, providing industry-leading portfolio management capabilities across the real estate investment strategies of Brookfield Asset Management - a global alternative asset manager with over $515 billion in AUM. Brookfield Properties develops and manages premier real estate with a focus on maximizing the tenant experience in addition to the investment and operational performance of the asset. We also focus on integrating leading-edge real estate technologies which enables us to be at the forefront of innovation and sustainability - benefiting not only our tenants and business partners, but also the communities in which we operate. For more information about our approach to operating and developing best-in-class real estate, visit brookfieldproperties.com.
About SpotMyPhotos
SpotMyPhotos is a pioneer in automated private photo-sharing that uses AI-technologies to go beyond facial recognition and let your photos find you. The company was founded with the objective of facilitating rapid photo access in conjunction with unprecedented privacy safeguards. Through a patented advanced photo delivery platform, SpotMyPhotos empowers professional photographers to seamlessly deliver high-quality event photography in seconds to those photographed. SpotMyPhotos is available to photographers and event organizers as a subscription service, and has spotted hundreds of thousands of people at photo booths, entertainment venues, and events throughout North America.
Sign up below to get early access to the signup site.
Photography in the age of COVID-19
This pandemic has been really tough on everyone especially on small businesses. Nothing is more important than the health and safety of my clients, so I will be taking thorough precautions before, during, and after every photoshoot and adjusting our procedures as needed.
Here are some changes that you’ll be seeing:
General procedures:
Increased cleaning in the studio and equipment using disinfectant.
If myself or any staff of mine feels any symptoms or have been in recent contact with someone who tested positive for COVID-19, client photoshoots will be rescheduled and will self-quarantine for at least 14 days.
In the studio:
Both you and the photographer must wear a mask / face covering when entering the building and refrain from handshakes/physical contact. The photographer will wear a face mask during the photoshoot (but obviously not the client.)
Upon arrival, you will also be asked if you’ve had a fever in the past 14 days.
Everyone must immediately disinfect their hands upon arrival at the studio using a handwipe or hand sanitizer.
Instead of the photographer adjusting your hair or clothing during the shoot, a mirror will be provided, and/or live-viewing of the photos on a monitor.
After every shoot, high-touch areas will be wiped with a disinfectant before the next visitor is allowed entry.
Touch-free payments and booking
On-site photoshoots:
All our staff members will wear a mask/face covering.
We will maintain social distancing and no physical contact with your employees while at your location.
When each person enters the room where we are set up for photos, we will ask them to sanitize their hands.
Surfaces and objects touched will be wiped with disinfectant (we will bring disinfecting wipes) between each person.
Instead of the photographer adjusting your hair or clothing during the shoot, a mirror will be provided.
Hair and makeup artists:
Hair and makeup artists will wear a mask/face covering.
All surfaces will be sanitized between each person.
Since a mask is not possible during makeup application, you will be given some paper towels to hold so that if you feel a cough or sneeze coming, you can cough/sneeze into the paper towels.
As is already customary, all makeup is applied with as many disposable products as possible and all non-disposable products are used once and sanitized. No personal products allowed.
Hair and makeup artists already wash their hands before beginning, but you will now have the option of them using disposable gloves if you prefer.
Student Headshots
Express Headshots are perfect for graduates, college students, residency applications.
Quick and painless! I will prompt and walk you through the whole thing. No awkward poses or forced smiles.
While focused on graduates, and job seekers, these sessions are great for anyone looking to update their professional portrait. Full-service packages are available as well, which are perfect for entrepreneurs, small business owners, job seekers and graduates.
Your Family as Art
FINE ART FOR YOUR HOME + OFFICE
Many of us are sheltering-in-place and staring at the same 4 walls - day in and day out. Did you know that if you walk by a wall of artwork and don't even notice it anymore, it's time to switch things up?
The start of my career was as a fine art photographer so it's only fitting with more time on my hands that I create some new pieces as well as dig out some older images from my film-days.
Since we can't get out to visit art galleries just yet, I've taken my work online and created a virtual art gallery. From here you can browse and collect images for your home and (home)office.
The medium I have choosen is identical to the work as it was formerly shown in galleries in NYC.
All fine art images are printed on premium aluminum surfaces to add greater depth and vibrancy.
Not only is it vivid and beautiful, it arrives ready to hang. How easy is that?
These are limited edition prints also include a Certificate of Authenticity.
Personal Branding for Your Job
COVID-19 has proved to be an unprecedented crisis. It’s almost hard to believe how a virus, first documented in Wuhan China in December 2019, has spread to more than 170 countries. Sadly claiming lives, sickening millions and forcing half the world’s population into confinement.
We all know this isn’t just a public health problem; it is also an economic one. Many businesses have learned of dependencies on other types of businesses that they may haven’t realized before.
Businesses are finding ways to maintain continuity and pivot. With most people working remotely, it is predicted that the home office and co-working spaces will be the new normal when this pandemic subsides.
Remote Working
Remote working isn’t new. Thanks to technology advancements this continues to get easier. A study commissioned by co-working office company Regus, states: “In the future, companies will focus their strategy on a more flexible working model, where employees find their own office space.” This was trending even before COVID-19 hit.
Evidently, the key to survival and long-term prosperity is adaptability. This experience will fast-track the digitalization of the workplace and advance the “work from anywhere” model.
The Growing Gig Economy
The gig economy is part of the changing cultural and business environments. The market of freelancers and independent contractors for specific tasks is growing. This online platform continues to rise and will continue to do so post COVID-19.
Since work is “something you do, not a place,” employers have access to a geographically diverse talent pool. And it allows people to take on jobs better aligned with their preferred lifestyle. (How does working from the beach sound?)
And, the gig economy is popping up in just about every sector.
The Need for Personal Branding
Employers and potential clients or business partners also have a wide pool of jobseekers and service providers to choose from. Having a strong personal brand will differentiate you from other experts in your field and increase your chances over competitors with similar (if not better) qualifications.
In essence, your personal brand is your unique combination of personal qualities, skills and experiences, and the effort you put into defining and communicating this elevates your brand.
Know Yourself: Begin with a self-assessment of your assets. These include your values, beliefs, passion, interests and credentials.
It is important to note that personal branding isn’t about crafting a different public persona but a reflection of who you really are.
Position Yourself: Gather together the key elements of your personal brand. What do you want to be known for? What specific needs do you want to address and whom do you want to influence (who is your target client?) What is your unique value proposition and is it believable? What personality traits do you want to be associated with?
Project Yourself: Not everyone knows who you are and what you can offer. Hence, the need to communicate, and constantly reinforce what you stand for. Communicate where your target client hangs out. Is it LinkedIn, Facebook, Twitter, Instagram, YouTube?
To maintain authenticity, your image must be consistent online and in real life. Seize every opportunity to share your knowledge and expertise. Remember, there is no second chance to make a first impression!
As Jeff Bezos said: “Your brand is what people say about you when you’re not in the room.” Whatever content you put out there—is another piece to the puzzle that is your personal brand.
Are you ready to elevate your personal brand? Fill out this form below to get in touch.
Mothers Day Gift Certificate
Every year around Mother’s Day I've held a mini session event for mothers and their children. However, this year is VERY DIFFERENT from any other year.
Shelter-in-Place has given us Moms a variety of experiences. There are moments of joy and gratitude as well as boredom and frustration. Some are loving this time and others - well, it's getting long in the tooth.
So this year why not take the time (which we all have more of now,) and get a one of a kind gift for Mother's Day. (Feel free to forward this email to drop a not-so-subtle-hint.)
