Personal Branding Is Booming in the Bay Area

There’s a major shift happening in how professionals show up online — and it’s not just about LinkedIn updates or new headshots. It’s about how you’re seen before you ever walk into a meeting, send an email, or shake a hand.

At Nina Pomeroy Agency Inc., we’ve seen this shift firsthand. Over the past year, our studio has experienced a 40% increase in bookings for professional headshots and personal branding sessions — a sign that Bay Area professionals are rethinking what it means to be visible in a digital-first world.

“Your image is often speaking before you do — make sure it says the right thing,” says Nina Pomeroy, founder and creative director of the agency. “Today’s leaders understand that a great headshot isn’t about vanity — it’s about credibility, trust, and connection.”

The Rise of the “Visual First Impression”

With remote work, video calls, and online networking becoming the new norm, your digital presence often is your first impression. Studies show that LinkedIn profiles with professional photos get 21 times more views and nine times more connection requests than those without.

But it’s more than just numbers. A professional image communicates something deeper — confidence, professionalism, and approachability. It tells your story before you say a word.

Authentic Over Perfect

One of the biggest changes we’ve noticed is the shift from “perfect” to “authentic.” People no longer want overly retouched images that feel staged or artificial. They want portraits that look like them — at their best.

“The era of stiff, outdated headshots is over,” Nina says. “We’re creating portraits that feel modern, elevated, and true to who you are. Because authenticity is what people connect with most.”

A Smarter Way to Be Seen

Executives, real estate professionals, and entrepreneurs across the Tri-Valley and greater Bay Area are investing in updated portraits not just for social media, but for websites, press kits, and company branding. Teams are booking group sessions to create cohesive, on-brand imagery that aligns with their business vision.

It’s no longer just a headshot — it’s a business tool.

As the Bay Area continues to lead in innovation, its professionals are leading in presentation, too. Whether you’re building your personal brand or refreshing your company’s visual identity, investing in a headshot that feels both confident and authentic isn’t just smart — it’s essential.