More than a headshot?

Hopefully you love your logo — and that new website. Your logo and your website are just two parts of your visual branding package. You just might be missing a KEY element needed to communicate with that dream client.

What are Brand Photos? Brand Photos are images that you use to represent your brand and business.

Headshots are the most basic type of brand photos — at the very least, every entrepreneur or small business team, needs a great headshot to represent the “face of the company.” Good branding is going to help build trust with potential clients — and a quality headshot is like a friendly “hello.”

Brand Portraits take headshots to the next level. They are more casual images that feature you in a ‘behind the scenes’ point of view.

What do you do with said Brand Photos?

So, we’ve talked about what brand photos are. Here’s how (and where) you’re actually going to use them: Definitely on your website.

This is obvious, but you should start with your website. This is very likely, one of the first places people will "see" you.

Great design, great photography will help you stand out from your competition.

Are you often unsure what to post on social media?

Wouldn’t it be great to have a library of your own branded images?

That’s what you get with brand photos.

Most selfies leave something left to be desired. Next time #fridayintroductions rolls around, you could have a full gallery of brand portraits to choose from. And you'll look like a pro. That will give you confidence — and when you feel confident you can share your gifts with grace and ease.

Have a big announcement coming up? How about that blog post? Posts with images always get more traction. And if you're looking to post on Pinterest you HAVE to have a quality photo to post with the link to your site.

Visual consistency is key to a polished and professional feed. This helps followers and potential clients know what to expect from you. When expectations are met consistently, you build trust.

Here’s a short list of all the ways and places to use your Brand Photography:

Your Website

Your Facebook Page

Your Instagram Profile

Pinterest Posts

LinkedIn Profile

Pricing guide

Client welcome guide

Brand style guide

Guest blog posts

Guest post bio

Speaking engagement bio

Professional bio

Promo videos

Printed advertising

Printed marketing pieces

Facebook and Instagram Ads

So now that you know what they are and why you need them, are you ready to get started creating your own Brand Photos?

Contact me today to get more info about headshots, brand portraits, and custom styled stock photography.