5 Reasons Why Brand Visibility Can Grow Your Business
Unless you’re living in alone in the woods, you know that first impressions are crucial in business. If you don’t come across professional and ready to get to work for your potential clients, they may pass you by for someone who seems to have it all together. Strategic branding is what you need when it comes to making a strong first impression that will build your audience and help you land that client.
Branding is about sharing the experience your client has when they choose to work with you. This is more than just a website or logo. To become memorable and trusted, it's your job to build a powerful message around your business. This message is your story. Your WHY. And it’s not enough to just write about it, you have to share it.
So what does that mean? It means to share your story loud and proud you must make yourself VISIBLE; you must show up continuously. Your brand is at risk of getting lost within the crowded masses if you don't arrive online in a consistent way as the face of your business.
I can hear a few of you saying, this is exhausting, it’s hard enough running my business so how do I find time to do all of this? Or perhaps you’re saying, I have no idea where to start. Can I just hire someone to do all this for me? The answer is, yes! You can find time if you surround yourself with people who CAN help you. Part of being a business owner is learning to delegate and investing in yourself to move forward on the tasks you SHOULD be doing in your business.
Here are five reasons why visibility is key to branding your business:
When you show up as the heart of your brand, you will attract more people into your community. Your vibe attracts your tribe. When people have a common interest or goal, it unites them.
When you become the face of your brand, you build your audience's trust because they can see you. They NEED to see YOU. People don’t want to work with a mysterious person, they want to see and know the real you. This can mean anything from sharing some personal and professional wins, client’s success stories and even your weekend trip to the beach. All of these glimpses into your world gives your audience confidence that you are a real person and that you will show up for them the way you show up online.
When you share your message with visual storytelling, you build a relationship with your audience through your content. By sharing content that engages your audience and makes them active participants, you’ll pull people in and make them feel like they are becoming a part of your story. Use it as a starting point to build upon. Ask questions, reply to their comments and strengthen those relationships by engaging your audience.
When you educate your audience about the many layers of your business, you demonstrate your expertise. Readers will feel confident when they see more of your process, so share all the ins and outs of your day. Tell them about the training you just completed, the new system you are going to implement, or the blog post you just read that really resonated with you.
When you show up consistently, you create the opportunity to convert your prospects into paying clients. Your leads will stay warm because you’re going to be there when they log in with their morning cup of coffee in hand. You’ll be there when they check Instagram during their lunch break. You’ll stay top of mind because you’ve put in the effort to connect with them daily.
Now you know it’s time to become more visible, but what are some small action steps that you can take to get started? Here are 3 easy ways to take action NOW:
Get an updated headshot and publish it on social media.
Do a Facebook live announcing some news about your business.
Attend a networking event and deliver a polished elevator pitch.
Make a commitment to get one of these DONE. Start planning and setting up the details today.
It's never easy putting yourself out there, but it is necessary. The more you do it, the easier it gets.
If you need a new or updated head shot to jump start your visibility quest, I’ve got good news! For the months of June/July ONLY, I’ll be offering a head shot promotion for $399 in the tri-valley. Email the studio at firstname.lastname@example.org if you’d like more information - and let's get you VISIBLE!