Ever been in a grocery store feeling overwhelmed by the options? What draws you in? The packaging? The price? The story? Yes - the story - even on food products - like tea!
Tea is pretty straightforward right? A high quality brand may have similar pricing and the ingredients seem nearly identical. The first box gives you a basic description on the origin of the tea. The second box features a story about how it's fair-trade farmers and workers can bring greater security, equality and opportunity to the lives of their families and communities – and that's just for starters.
Most likely, you’re going give tea #2 a try, thanks to persuasive storytelling.
Storytelling is a major focus in marketing these days. One of the key challenges for an entrepreneur is getting potential clients to connect to the brand, and the best way to do this is through story. And how do you share your story? Through visual imagery.
When entrepreneurs take the initiative to invest in their business and create a brand library for themselves they will have images to share their story on a variety of platforms.
Here's some images from a recent joint session of these two friends and co-authors. Their book It's Momplicated, is available for pre-order on amazon be sure to check it out!