4 Reasons Why Professional Photography is Important for Your Business

Visual communication has always been a powerful way to connect with your clients. However, it’s no secret that it’s positively necessary in today’s world of endless digital content. Pinterest can generate more referral traffic for your businesses than Youtube and LinkedIn combined. Most of us have used Pinterest to curate and save visual content to plan for the future, whether it be a DIY project, makeup tips or travel ideas. Having high quality custom photography related to your business is essential for success. Great photography has the power to evoke an emotional response by highlighting a company's authenticity. And, this imagery can be used anywhere for marketing purposes.

Below are my 4 reasons why I know professional photography is important for your business and why it should be included in your annual marketing budget.

1. YOUR OWN PERSONAL VISUAL LIBRARY TO CREATE CUSTOM MARKETING MATERIALS.

A substantial amount of time is spent marketing your business. Whether you are blogging, posting to social media or sending out a newsletter, you need high quality photos. We all scroll right past text-only posts. Include a photo and you are 90% more likely to get someone to actually read your content. So, your photos need to be compelling.

The photos you include in your marketing should be powerful enough to make customers want to act.

2. THE KNOW, LIKE & TRUST FACTOR

Social media has become a powerful tool to share content and engage with potential customers. The more people see you posting high quality images and content, the more comfortable they will become with you and are more likely to reach out to you to do business.

95% of the most engaging social media posts are images. (Engagement includes likes, shares, tweets, mentions, comments, etc.) Businesses want their audience to engage with their content in hopes that more people become introduced to their business. This means higher quality imagery will reach a wider audience and will increase customer awareness of your business.

3. PRESENTING THE BEST VERSION OF YOU

Imagery is how you represent yourself to the world. Therefore, the quality of your imagery can make or break your marketing. Bad photography will devalue your services and products. You might be the very best and what you do but if you come across as amateur or unprofessional you may be losing out on a lot of potential business.

Think of photography like a person's wardrobe. How likely would you be to hire a industry speialist dressed in well-fitted professional clothing, or dressed in gym shorts and a Warrior’s t-shirt? Appearances are not necessarily indications of ability and skill, however, they can leave an lasting impression on their level of professionalism.

4. DIFFERENTIATE YOUR BUSINESS FROM YOUR COMPETITION

How do you differentiate your business from your competitors? I think every entrepreneur feels their industry is saturated. But the reality is, there’s enough business to go around for everyone. However, what will sway potential customers to choose you in a highly competitive market?

The answer is to always show up as the very best version of yourself by showcasing professional photography. You need photography that highlights your unique features and personality. You need photography that features your products, level of service, company culture, etc. Professional photography will allow you to stand out amongst your competitors and get noticed.

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