A excerpt from this article:
Let’s get real. You are no Mark Zuckerberg. Hoodies and t-shirts aren’t going to get you to land that big client or get you noticed by the Angel Investors.
We would all like to believe that how we look and how we dress doesn’t impact the level of personal or professional success we receive in life. And though we would like to believe such a thing, we also know how fundamentally wrong we are.
Studies after studies show that your outward appearance directly affects your ability to influence others and create income producing relationships.
“Your personal brand isn’t just a reflection of you. It is a reflection of how you see the world, yourself, and your work.” Craig says “ Plus people don’t realize that your style is just as much of a branding tool as it is a mindset tool for your ultimate success.”
This is so true! I have met hundreds of entrepreneurs and I’m always suprised when I meet someone who doesn’t put any effort into their outward appearance. This should also be true in the case of your headshot portraits. Don’t just look great in photos - carry that into your day-to-day life.
So here are the 5 most common mistakes entrepreneurs make when it comes to their personal style:
Not dressing the part. I don’t mean wearing gym clothes if you’re a personal trainer. I mean, we get it you’re a personal trainer, but look like the BOSS of personal trainers - dress like an authority in your industry. (Men this means, wear pants - not shorts. And women, leave the athletic clothing for the gym.)
Being too busy to maintain basic personal grooming. If you don’t have time to get a hair cut (ladies - having your roots touched up,) nails kept clean then what does that say about you putting the effort and time for your clients?
Complaining about how BUSY they are. Seriously? Too busy? That’s like saying, I have too much money in my bank account. NEXT!
Acting cheap. If you meet for a coffee meeting, buy COFFEE. Don’t walk in with your own coffee cup because you’re saving money.
Speak clearly. Ask questions. Don’t spend all your time talking about yourself. Smile! Be friendly and remember to make your potential client feel special.