If you're an entrepreneur you've heard of the "Marketing Rule of 7."
"The rule of 7" is a marketing principle that states that your prospects need to come across your offer at least 7 times before they really notice your offer and start to take action. This principal has deep roots in psychology, and its effectiveness has long been observed through a psychological phenomenon called the “familiarity principle.” The more people are exposed to something, the more likely they are to take note of it and develop a preference for it.
Studies show that through constant exposure to something, not only will we start to take note of it but we just might actually like it more. We tend to like things that are familiar to us, and one of the best ways to induce familiarity, subconsciously, is through repetition.
I could go on more about this marketing principal but today I'm going to share 7 places you can utilize that great new headshot portrait:
- Social Media Profiles: Duh. Your photo should be consistent across your Linkedin, Facebook, Google Plus and Instagram profiles. By using the same photo across the board you are increasing memorability and recognition.
- Email Signature: I use WiseStamp for a customized email signature. Once you set it up you can use it across all your devices.
- Website "About Me" Page: This might be the first place a potential client "sees" you. As you may know from Facebook that the most often seen posts are those with an accompanying photo.
- Website "Contact Me" Page: You can use the same photo but ideally you should have a few options to use for different types of marketing.
- Business Card: We all collect business cards at networking events and conferences but you'll be sure to remember the ones that have a person's photo on it. It's a great way to stay top of mind.
- Facebook Groups: Often when you join a Facebook Group you make a little introduction about yourself. Be sure to post your photo along with the introduction. Also, when posting news or an asking for a tip, consider adding your headshot. Your post will less likely get lost and will be associated with your content.
- Newsletter: You are already in your client's inbox, now make a more personal connection with your readers by including a photo. This puts a face to the voice of your newsletter's message.