Pleasanton CA Headshots

I belong to many networking groups but the one where I met Rocio, Polka Dot Powerhouse, is very special. It's more about connections and friendship. Rocio is so generous is spirit and talent! When she told me she had never had a professional portrait I was surprised. She is so beautiful! I am so thankful to have met her. She owns Craft Maker's Studio which has classes that make the most beautiful things! If you are crafty or even wishing you were even a little crafty, I highly suggest you check out her webpage to see the latest class offerings.

What is your brand's story?

Ever been in a grocery store feeling overwhelmed by the options? What draws you in? The packaging? The price? The story? Yes - the story - even on food products - like tea! 

Tea is pretty straightforward right? A high quality brand may have similar pricing and the ingredients seem nearly identical. The first box gives you a basic description on the origin of the tea. The second box features a story about how it's fair-trade farmers and workers can bring greater security, equality and opportunity to the lives of their families and communities – and that's just for starters.

Most likely, you’re going give tea #2 a try, thanks to persuasive storytelling.

Storytelling is a major focus in marketing these days. One of the key challenges for an entrepreneur is getting potential clients to connect to the brand, and the best way to do this is through story. And how do you share your story? Through visual imagery. 

When entrepreneurs take the initiative to invest in their business and create a brand library for themselves they will have images to share their story on a variety of platforms.

Here's some images from a recent joint session of these two friends and co-authors. Their book It's Momplicated, is available for pre-order on amazon be sure to check it out!